Media

As the ink dries on upfront deals, this is the time of year when we start talking about the ongoing impact of television for advertisers, but I wanted to take a slightly different approach.  Rather than talk about the ongoing marriage of digital video with TV, I wanted to address what a fully integrated digital TV experience is starting to look like, and how that will change over the next three to five years.

Telemundo announced that actress and singer Lucero will host its upcoming mega-reality musical competition, “Yo Soy El Artista” (I Am the Artist), slated to premiere in September.

The battle for number one continues with a change on top. As many have asked the LeBron James versus Michael Jordan question, we may not know how they would compare on the basketball court, but this year, James overthrows Jordan and is America’s favorite sports star.

The research found that among smartphone and tablet users worldwide whose devices had replaced other media, print newspapers saw the most abandonment, with 50% of tablet owners switching over to mobile news, and 41% of smartphone users doing the same.

With the World Cup only coming around every four years, the hype around these matches is huge. And with the growing number of soccer fans in the U.S., 2014’s tournament left many speculating that the game could be the next American pastime.

While this year’s World Cup host country may still be licking its wounds following a brutal loss in the semifinals to Germany, which ultimately beat out Argentina for this year’s title, there’s still much for Brazil to celebrate. In fact, many of this year’s World Cup “losers” may turn out to be winners after all.

Research released by MIT Sloan Management Review and Deloitte reveals that nearly two thirds of surveyed companies around the world find social business initiatives —including social media, social software and social networks—are positively impacting their business outcomes.

When big moments happen on TV today, viewers are turning to phones, tablets and computers to share their reactions instantly through social media—and they are doing it a lot. In the first four months of 2014, 17 million people sent 361 million tweets about TV. But tweets about TV are only part of the social TV story. The other half is tweets about brands that advertise on TV. In the same four-month period, 17 million people sent 215 million tweets about the approximately 700 brands that Nielsen Social captures.

The term “war room” has entered the lexicon for social media marketers surrounding any and every large event that falls under the nation’s spotlight. The Super Bowl, the Academy Awards — and most recently, The World Cup — have become stages on which brands (Adidas and ESPN, to name a few) do their best dances, attempting to win over audiences with quick content and brilliant wit.

Al Día and KXTX Telemundo 39 announced a partnership to better serve Spanish-speaking audiences in North Texas.

Beginning Monday, July 14, viewers of WAPA America will get to enjoy the Colombian telenovela “Rafael Orozco, El Ídolo” (The Idol)-the story of the famous vallenato singer and the mystery behind his untimely death. “Rafael Orozco, El Idolo” will air Monday through Friday at 7pm ET.

Nielsen reveals 2014 mid-year U.S. music sales, airplay and streaming data for the six-month period of Dec. 30, 2013 through June 29, 2014. Nielsen SoundScan measures U.S. point-of-sale of recorded music product.

Some rules in soccer, as in other sports, are based on absolutes: if the ball crosses the touchline it’s out of bounds. The offside rule is different; it’s based on the relative position of players from both teams.  Culture has the same effect on language; it makes the meaning of words relative. There is no better example of this than an event that captures the attention of all Hispanics from different places: the World Cup.

ESPN Deportes will offer exclusive live coverage of the 2014 Gillette Home Run Derby on July 14 with special coverage starting at 7:30 p.m. ET. The Derby returns to Minnesota during All-Star Week at Target Field in Minneapolis, debuting with the new format this year.

Social Media Day is an international celebration popularized by Mashable, the world’s leading social media publication. MCG Latino, on behalf of Ford Motor Company, socialized with 500 top influencers, speakers and enthusiasts from South Florida during Miami’s Social Media Day.

Social channels will come and go. Why are we still surprised by this? Just last week, Catharine Taylor talked about the ennui that’s threatening to silence Twitter. Frankly, the only thing surprising about this is that Twitter has had that long a run. Let’s face it. If every there was a social media one-trick pony, it’s Twitter.

El Rey Network make programming annoucements

Clearly, the Internet presents a strong opportunity to convey ad messages to Hispanics. More importantly, brands using social media to create conversational forums for Hispanic consumers to converse with the brand – and like-minded consumers – are the ones really connecting with this important group.

This fully integrated marketing effort, crafted specifically for the World Cup, included TV, digital and social elements, all utilizing the #MeAgarroElGol hashtag. The intent of the campaign was to capture the excitement and thrill of celebrating a goal during the World Cup. Anytime. Anywhere.

If you’ve had sporadic communication with some of your South Florida-based peers and clients since June 12, you’re likely not alone.  By Adam R Jacobson