AIRE Radio Networks announced an agreement to syndicate the radio show “Por el Placer de Vivir con Cesar Lozano” (The Joy of Living with Cesar Lozano) commencing on August 11th.
Media
AIRE Radio Networks to launch the radio show “Por el Placer de Vivir con Cesar Lozano”
Connecters Vs. Influencers [INSIGHT]
What’s the difference between a social connecter and a social influencer?
MundoFox premieres ‘Familia en Venta’
MundoFox announced the premiere of ‘Familia en Venta,’ an original television comedy series starring Roselyn Sanchez and Carlos Espejel.
Ojito named Director of News Standards at Telemundo
Ojito will provide editorial support and guidance to Telemundo Network News to ensure the ongoing independence of the news organization.
Vazquez named VP of News at Telemundo Houston
In this role, he will be responsible for the overall performance of the news department and any other local productions across multiple media platforms.
Film Diversity Stays Stable [REPORT]
The Media, Diversity, & Social Change Initiative at USC Annenberg released a study demonstrating that diversity on screen falls far below that of the U.S. population. The study found that individuals from underrepresented racial and ethnic groups comprise just over a quarter (26%) of all speaking characters.
Strong Demand for NextRadio
Smartphone owners are highly interested in NextRadio, the new app that allows consumers to listen to local radio stations using the FM chips already installed in their phones, according to a new national study releasedby media research firm Coleman Insights and its knowDigital division.
Panzera named COO of Olympusat
Olympusat, Inc. named Mauro Panzera to the position of Chief Operating Officer reporting to the CEO, Tom Mohler. Panzera served as Senior Director of Multicultural Marketing for Comcast Cable for 7 years until 2009.
3 Ways To Find The Best Blogger For Your Brand [INSIGHT]
If you are like many mom marketers, you are probably spending this week recovering from BlogHer, the annual blogging conference that just celebrated its 10th anniversary in San Jose. You might be, as blogger Janie Emaus calls it, “BlogHerized”— a mind-boggling state of sorting through the Who, Where, Why and When of What you experienced at the conference. You met some amazing bloggers, but how do you begin finding those blogs that will be the best partners for your brand?
Telemundo beginning production of “Señora Acero”
Telemundo Studios announces the beginning of filming for the new original production, “Señora Acero,” starring Blanca Soto in her network debut.
‘Eye on Social Media’ as Benchmark for News Generation
Traditional journalism has been significantly impacted by the growing number of Americans who turn to social media to source, share and engage with news.
The Ultimate Fighter Latin America debuts on FOX Deportes
The inaugural season of The Ultimate Fighter Latin America debuts exclusively in Spanish in the United States on FOX Deportes on Monday, August 25 (10:00PM ET).
El Rey Network will broacast The Best Classic Martial Arts films
El Rey Network and Celestial Pictures Limited (Celestial Pictures) announced a long-term programming partnership.
World Cup Advertisers fad Greatest Influence on Car Shoppers
Riding the wave of soccer fever that swept the nation, automotive companies that advertised during the World Cup 2014 experienced twice as much growth in consumer interest on KBB.com compared to automakers that did not advertise during the event, 1 according to Kelley Blue Book. The greatest traffic surge occurred the week the U.S. Men’s National Soccer team competed against Portugal and Germany, as many Americans tuned in to the high-profile games.
Consumer Response to Broadcast Radio Commercials vs. Digital and Social Media [REPORT]
The Southern California Broadcasters Association (SCBA) created a White Paper that is focused on the consumer and the commercials they remember and those they ignore by media.
Social TV Effort Is No Sweat for Clorox Bleach
Following last year’s “Bleachable Moments” social TV effort success with ABC’s “The Bachelorette,” Clorox Bleach went at it again with extensions on Twitter, allowing fans to vote. Molly Steinkrauss, associate director of marketing communications at The Clorox Company, spoke with eMarketer’s Danielle Drolet about the effectiveness of social TV for consumer packaged goods brands.
Despite Time Spent, Mobile Sites Grab More Moola than Apps
eMarketer projects 19.0% of US retail ecommerce sales will stem from mobile devices this year. By 2016, the share will rise to 25.0%. Traditional retailers, ecommerce players and mobile-only businesses are all vying for the money consumers are increasingly spending through their smartphones and tablets, according to a new eMarketer report, “Mobile Commerce Deep Dive: The Products, Channels and Tactics Fueling Growth.”
Mexicanal renews “El Rayo Vida de Lucha”
Mexicanal has announced the renewal of its original production, “El Rayo Vida de Lucha,” an intimate, behind-the-scenes look at the life of famed Mexican wrestler, promoter and family man, Juan Padron Luna, AKA “Rayo de Plata.”
MundoFox Tampa launches on Bright House Cable in Tampa
MundoFox Tampa (WSPF-CD 35) announced that Bright House Cable has launched its Spanish-language programming on its cable system in the Tampa – St. Petersburg DMA on Channel 94.
ESPN Deportes presents multiplatform coverage of the 2014 Guinness International Champions Cup
ESPN Deportes will present exclusive Spanish-language, multiplatform coverage of the second edition of the Guinness International Champions Cup starting July 24 through August 4.

























