Media

Entravision Communications Corporation announced that its television and radio broadcasts of the 2014 FIFA World Cup have generated strong ratings to date across its platform of television, radio and digital properties.

As high school graduation season comes to a close, millions of US teens are preparing to start a new chapter—and they’re probably chronicling it all on Facebook. Despite speculation that the social network is dead to teens, the vast majority of the class of 2014 remains active on the network.

Chatting and posting on social—especially on Facebook—has proven to be a common trend during this year’s FIFA World Cup, so it comes as no surprise that social platforms are helping brands extend their reach and get their ads in front of more followers.

With mobile being the last thing we interact with at night and the first thing we wake up to in the morning, we bring you five essential thoughts for building mobile-ready brands.

El Rey Network is kicking off a new multi-platform promotional initiative titled Red Card Riot, designed to drive fan engagement in advance of the network’s soccer spy thriller “Matador” premiering Tuesday, July 15th at 9 pm ET/PT. 

NYLON Media Inc. will expand throughout the Americas and publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine.

In a joint effort, Richards/Lerma and digital agency Digiworks introduce The Social Cup; a dynamic dashboard where users can see which country garnered the most mentions, the ultimate Dream Team, how many “friendly” messages the referees have received and more.

Looking at app retention rates—the average number of times an app was used during the first six months of ownership—among mobile app users worldwide, the research found that the percentage of apps opened just once dropped from 26% to 20% between March 2011 and March 2014. Even more impressive, the percentage of users launching an app 11 times or more jumped from 26% to 39% during the same timeframe.

The World Cup is one of the best, real-time and global brand sponsorship opportunities, but it seems a brand doesn’t need to shell out hefty sponsorship fees to FIFA to get the benefit of it. More than a third of consumers identified MasterCard as a sponsor of the 2014 futbol games, even though MasterCard has not been an official sponsor since 2006.

A new report released, “Hispanic Business Growth and the Mobile Future” details how mobile connectivity is fueling the thriving and dynamic Hispanic small business community. The report points to mobile technology’s fundamental role in the management, productivity and growth of Hispanic-owned firms. Hispanic entrepreneurs own more than 3.2 million businesses that together contributed over $468 billion to the American economy last year.

Meredith Corporation announced tit will launch Parents Latina, a new English-language magazine focused on serving U.S. Hispanic millennial mothers.

A clear majority (62%) of American consumers who use social media says it has “no influence at all” on their purchase decisions, according to a new poll of over 18,000 U.S. adults conducted by Gallup. That compares to 30% who said it has “some influence,” and just 5% who said it has a “great deal of influence.”

Week two of the global FIFA World Cup party. So far the event is delivering great entertainment, except when you are Brazil. Brazil’s team is struggling to live up to its unrealistic lofty fan expectations, and there are still daily protests in Brazil against the enormous expense at which this festival comes. The Brazilians love football, but hate FIFA and their own government.

LATCOM announced that they have named Arthur Rockwell as Executive Vice President, US effective June 30, 2014

mun2 has won five PromaxBDA awards at the 2014 North America Promotion, Marketing & Design Awards, including a Gold award in the “Marketing Video/ Sales Reel Presentation” category for Maestro, three Silver awards in the “Dramatic Program Spot or Campaign” for La Patrona, “Art Direction & Design: Interstitial/Short Form Campaign” and “Total Package Art Direction & Design: Channel Image,” both for the network’s Rebrand, and a Bronze award in the “Photography for Print” category for Combate Americas.

According to RBR, an LA Superior Court awarded more than $100K in attorneys’ fees to six former Univision Radio employees against Spanish-language radio personality Eduardo “Piolín” Sotelo for defending an extortion claim against the defendants and their attorneys at Taylor & Ring, an LA-based trial law firm. The award will be paid by Sotelo himself, rather than his attorneys.

To reach a nationwide audience during this summer’s global soccer tournament, DISH collaborated with Google to develop a first of its kind presentation of “El Juego Bonito (the beautiful game)” across the web, including the first ever Spanish language masthead sponsorship in the U.S. on YouTube’s desktop and mobile sites.

WAPA Television will launch a new original entertainment program, “¡Viva la Tarde!”, which will air in the United States exclusively on WAPA America-the station’s U.S. cable network arm.

Do you still call it “watching TV” when you’re not actually using a TV to do it? That’s a question that may be coming up more and more today, given the increasing use of streaming as a viewership option. While over three-fourths of U.S. adults (77%) say they regularly watch television shows via either cable (55%) or satellite TV (23%), over four in ten say they regularly watch via streaming (43%) including two-thirds of Millennials (67%).

Estrella TV launches June 19 on Verizon FiOS TV in Maryland, northern Virginia and Washington D.C.