Media

This month’s MarketPulse is exploring how Hispanics choose to communicate and engage. If you consider the facts, outlined in the graphic below, you’ll see that not only are Hispanics more likely to own smartphones instead of landlines, but they’re more likely to browse and stream on their phones as well. These numbers represent a new generation of the U.S. Hispanic market, who embrace technology and use it frequently.

In the United States, it is not beyond the realm of possibility that futbol will be the new football in a couple dozen years. Maybe just a dozen. Or fewer. Maybe next week. After all, we are talking about a sport that leads the popularity list among Hispanic and immigrant populations of all stripes; and it is also becoming the sport of the next generation, thanks to organized youth soccer, and because it is cheaper to play, and less hazardous, generally.

Telemundo announced the much anticipated list of finalists for the third annual Premios Tu Mundo (Your World Awards).

mun2 kicks off the highly anticipated 2014/2015 season of the Barclays Premier League with three exciting matches

Will more Hispanics go to the movies if more Hispanics star in movies? That seems to be the assertion of a recent article that identifies the ongoing discrepancy between Hispanic movie buyers (there are a lot of them) vs. the amount of Hispanic representation in movies (there isn’t).  by Stephen Palacios / Added Value    

If everyone has a mobile device, why is mobile marketing so difficult for marketers?  Why are the companies tasked to deliver mobile marketing opportunities so challenged in the marketplace?  The answer is surprisingly simple, as was recently stated very clearly by a colleague of mine, Jeff Frantz.  Mobile is a “meta-channel,” as he puts it — exactly the right phrase and one I sincerely wish I had thought of first.

Music knows no boundaries in America. It’s the great equalizer among consumers of different ages, languages, races, incomes, genders and geographies. People often find that music is a mirror of and a bridge to an increasingly diverse society

I’ve used this forum, in the past, to draw analogies between sports properties and exclusive and coveted communities that sponsors seek to become a part of. As one who runs a sports marketing research firm, my colleagues and I often play a key role in helping our property clients to better position that community as one that fits the marketing objectives for prospective partners.

Telemundo San Antonio announced that Audrey Savage has been named Vice President of Sales. Savage and she will be responsible for developing and implementing all local, national and digital sales strategies for Telemundo San Antonio.

El Rey Network announced that Skip Chaisson, founder of Skip Film, has been appointed Senior Vice President, Creative & On-Air Promotion.

RRsat will provide Cisneros Media with full playout and global distribution services of their portfolio of Pay-TV channels, which includes Venevision Plus, VmasTV and VePlusTV, for the enjoyment of the Latin American community.

Andres Cantor, the iconic sports anchor and analyst at Telemundo, Rubén Mendiola. President of mun2, and Gary Zenkel, President of NBC Olympics and President of Operations & Strategy, NBC Sports Group, will take part in a keynote discussion- “Going for the Next Goal”- on how future telecasts of the Olympic Games and FIFA World Cup will impact Hispanic viewers at the 12th Annual Hispanic Television Summit on Thursday, October 2, 2014 at the New York Marriott Marquis

There’s no question that mobile is here to stay. Just look at smartphone penetration, which stands at 70 percent in the U.S. And the ramp-up has happened almost overnight, as the average American now spends seven more hours each month with their phones than they did in 2013.

Univision Communications Inc. (UCI) announced two key appointments to its executive team. Kevin Cuddihy has been named president of Local Media and Jessica Rodriguez was appointed chief marketing officer, effective immediately. Both Cuddihy and Rodriguez will be based in New York and report to Randy Falco, president and chief executive officer of UCI.

Centroamerica TV has reached an agreement with the leading Salvadorian television network, “Telecorporación Salvadoreña,” to secure pay-tv rights to the 2014 Salvadorian Professional Soccer League season, “El Campeonato de Apertura 2014,” which runs from August through December.

When it comes to marketing campaigns, success or failure can be measured in a variety of ways. Performance metrics are vital to advertisers who need solid figures to prove the efficacy of their campaign — to demonstrate how their marketing spend is clearly translated into sales leads.

Olympusat, Inc. announced the promotion of Luis Jairala to Network Manager of all 4 of Olympusat’s Music Networks: Ultra Fiesta, Ultra Hits, Ultra Fiesta International and VMC.

The Mobile Marketing Association (MMA) in partnership with adidas announced the release of The Mobile Marketing Playbook. Created as a tool for brands and agencies, this resource aims to explain when, where and how companies can consistently use mobile around the globe as core to their marketing efforts. The playbook also provides insight on how marketers can understand the impact mobile has in the marketing mix.

ESPN Deportes created new monthly show Reportajes Especiales, premiering Thursday, August 7 at 7:30 p.m.

As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion mechanics within mobile video to make the environment ultra-shoppable?