Media

Riding the wave of soccer fever that swept the nation, automotive companies that advertised during the World Cup 2014 experienced twice as much growth in consumer interest on KBB.com compared to automakers that did not advertise during the event, 1 according to Kelley Blue Book. The greatest traffic surge occurred the week the U.S. Men’s National Soccer team competed against Portugal and Germany, as many Americans tuned in to the high-profile games.

The Southern California Broadcasters Association (SCBA) created a White Paper that is focused on the consumer and the commercials they remember and those they ignore by media.

Following last year’s “Bleachable Moments” social TV effort success with ABC’s “The Bachelorette,” Clorox Bleach went at it again with extensions on Twitter, allowing fans to vote. Molly Steinkrauss, associate director of marketing communications at The Clorox Company, spoke with eMarketer’s Danielle Drolet about the effectiveness of social TV for consumer packaged goods brands.

eMarketer projects 19.0% of US retail ecommerce sales will stem from mobile devices this year. By 2016, the share will rise to 25.0%. Traditional retailers, ecommerce players and mobile-only businesses are all vying for the money consumers are increasingly spending through their smartphones and tablets, according to a new eMarketer report, “Mobile Commerce Deep Dive: The Products, Channels and Tactics Fueling Growth.”

Mexicanal has announced the renewal of its original production, “El Rayo Vida de Lucha,” an intimate, behind-the-scenes look at the life of famed Mexican wrestler, promoter and family man, Juan Padron Luna, AKA “Rayo de Plata.”

MundoFox Tampa (WSPF-CD 35) announced that Bright House Cable has launched its Spanish-language programming on its cable system in the Tampa – St. Petersburg DMA on Channel 94.

ESPN Deportes will present exclusive Spanish-language, multiplatform coverage of the second edition of the Guinness International Champions Cup starting July 24 through August 4.

Now that over 50% of the general population is regularly using tablets and smartphones, the shift from desktop to mobile is taking center stage. While we continue to gain a clearer picture of the impact of mobile tools on shopping behavior, we also strive to understand the complex interactions that take place within the multichannel, multi-device path to purchase.

Telemundo announced the launch of its new nationwide pro-social campaign, Aprender es Triunfar (To Learn is to Succeed), aimed at encouraging students to pursue education in Science, Technology, Engineering, Arts and Mathematics (STEAM).

It is no secret that Millennials are, by and large, social media enthusiasts. With the expansion of the social networking landscape in recent history, Millennials are not just connecting online with friends; they are connecting online with thought leaders, experts, idols, and any other figures they are interested in but might not actually know in real life.

America CV Networkannounced the appointment of Luis Roldan as EVP/ COO of  America CV’s  owned and operated stations in New York, Miami and Puerto Rico.

MundoFox announced the premiere of ‘El Mariachi,’ the original television series about a young musician, who after being unjustly imprisoned, escapes to seek revenge, regain his honor and win back the woman he loves. Premiering July 22nd, the series will air exclusively on MundoFox Monday through Friday at 9PM/8c.

For as long as Americans have been hitting the road, radio and the cars we drive have been closely linked. And now, based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.

New York radio personality Luis Jimenez and his morning show were cancelled on Univision Radio’s WXNY 96.3 FM.

As the ink dries on upfront deals, this is the time of year when we start talking about the ongoing impact of television for advertisers, but I wanted to take a slightly different approach.  Rather than talk about the ongoing marriage of digital video with TV, I wanted to address what a fully integrated digital TV experience is starting to look like, and how that will change over the next three to five years.

Telemundo announced that actress and singer Lucero will host its upcoming mega-reality musical competition, “Yo Soy El Artista” (I Am the Artist), slated to premiere in September.

The battle for number one continues with a change on top. As many have asked the LeBron James versus Michael Jordan question, we may not know how they would compare on the basketball court, but this year, James overthrows Jordan and is America’s favorite sports star.

The research found that among smartphone and tablet users worldwide whose devices had replaced other media, print newspapers saw the most abandonment, with 50% of tablet owners switching over to mobile news, and 41% of smartphone users doing the same.

With the World Cup only coming around every four years, the hype around these matches is huge. And with the growing number of soccer fans in the U.S., 2014’s tournament left many speculating that the game could be the next American pastime.

While this year’s World Cup host country may still be licking its wounds following a brutal loss in the semifinals to Germany, which ultimately beat out Argentina for this year’s title, there’s still much for Brazil to celebrate. In fact, many of this year’s World Cup “losers” may turn out to be winners after all.