Media

There’s no question that mobile is here to stay. Just look at smartphone penetration, which stands at 70 percent in the U.S. And the ramp-up has happened almost overnight, as the average American now spends seven more hours each month with their phones than they did in 2013.

Univision Communications Inc. (UCI) announced two key appointments to its executive team. Kevin Cuddihy has been named president of Local Media and Jessica Rodriguez was appointed chief marketing officer, effective immediately. Both Cuddihy and Rodriguez will be based in New York and report to Randy Falco, president and chief executive officer of UCI.

Centroamerica TV has reached an agreement with the leading Salvadorian television network, “Telecorporación Salvadoreña,” to secure pay-tv rights to the 2014 Salvadorian Professional Soccer League season, “El Campeonato de Apertura 2014,” which runs from August through December.

When it comes to marketing campaigns, success or failure can be measured in a variety of ways. Performance metrics are vital to advertisers who need solid figures to prove the efficacy of their campaign — to demonstrate how their marketing spend is clearly translated into sales leads.

Olympusat, Inc. announced the promotion of Luis Jairala to Network Manager of all 4 of Olympusat’s Music Networks: Ultra Fiesta, Ultra Hits, Ultra Fiesta International and VMC.

The Mobile Marketing Association (MMA) in partnership with adidas announced the release of The Mobile Marketing Playbook. Created as a tool for brands and agencies, this resource aims to explain when, where and how companies can consistently use mobile around the globe as core to their marketing efforts. The playbook also provides insight on how marketers can understand the impact mobile has in the marketing mix.

ESPN Deportes created new monthly show Reportajes Especiales, premiering Thursday, August 7 at 7:30 p.m.

As data continues to demonstrate that the path to purchase increasingly runs through smartphones and tablets, how do we optimize visuals, message and conversion mechanics within mobile video to make the environment ultra-shoppable? 

First it was Jersey Shore, then Geordie Shore, Warsaw Shore and Gandía Shore, now the Shores franchise is hitting Latin America. MTV Latin America has started production on a brand new reality series entitled Acapulco Shore. 

Zuania Capo has joined People En Español as Executive Editor of peopleenespanol.com, reporting to People en Español Managing Editor Armando Correa.

In this role, Torres will work with Siempre Mujer’s Editor-in-Chief María Cristina Marrero to direct the brand’s content and design on all platforms, and increase the brand’s visibility and relevance among today’s young Latinas.

AIRE Radio Networks announced an agreement to syndicate the radio show “Por el Placer de Vivir con Cesar Lozano” (The Joy of Living with Cesar Lozano) commencing on August 11th.

What’s the difference between a social connecter and a social influencer? 

MundoFox announced the premiere of ‘Familia en Venta,’ an original television comedy series starring Roselyn Sanchez and Carlos Espejel.

Ojito will provide editorial support and guidance to Telemundo Network News to ensure the ongoing independence of the news organization.

In this role, he will be responsible for the overall performance of the news department and any other local productions across multiple media platforms.

The Media, Diversity, & Social Change Initiative at USC Annenberg released a study demonstrating that diversity on screen falls far below that of the U.S. population. The study found that individuals from underrepresented racial and ethnic groups comprise just over a quarter (26%) of all speaking characters.

Smartphone owners are highly interested in NextRadio, the new app that allows consumers to listen to local radio stations using the FM chips already installed in their phones, according to a new national study releasedby media research firm Coleman Insights and its knowDigital division.

Olympusat, Inc. named Mauro Panzera  to the position of Chief Operating Officer reporting to the CEO, Tom Mohler. Panzera served as Senior Director of Multicultural Marketing for Comcast Cable for 7 years until 2009.

If you are like many mom marketers, you are probably spending this week recovering from BlogHer, the annual blogging conference that just celebrated its 10th anniversary in San Jose. You might be, as blogger Janie Emaus calls it, “BlogHerized”— a mind-boggling state of sorting through the Who, Where, Why and When of What you experienced at the conference. You met some amazing bloggers, but how do you begin finding those blogs that will be the best partners for your brand?