Media

Telemundo announced it will premiere “Miss Latina Universo,” the first-ever reality show in television history to send its winner to the world’s most prestigious beauty pageant, Miss Universe®, on Sunday, June 15 at 8PM/7C. 

ESPN Deportes will provide 24/7 multiplatform Spanish-language news and information coverage of the 2014 FIFA World Cup from Brazil June 12 – July 13 available across television, radio, online and mobile.

Uniting all its media platforms and properties around the global sporting event that generates the most intense passion in Hispanic fans –the FIFA World Cup–, Univision Communications Inc. (UCI) is poised to provide millions of soccer lovers with unparalleled access to the highly awaited tournament this summer through its sports division, Univision Deportes. The FIFA World Cup Brazil 2014™ takes place between June 12 and July 13, 2014.

Time Warner Cable Deportes announced it will broadcast 16 live Chivas USA matches.  

Starting this year, Nielsen will increase the sample size in 15 Local People Meter markets. Five previously announced markets – Dallas, Washington, D.C., Houston, Miami, and Denver – will see an increase of 200 homes this year. The two largest markets, New York and Los Angeles, will have their sample sizes increased by 300 homes next year.  In addition, the following eight markets will each have their sample size increased by 200 homes in 2015: Charlotte, St. Louis, Chicago, Philadelphia, San Francisco, Boston, Atlanta, and Phoenix. These sample increases represent on average a +30% increase in sample size.

The film chronicles the compelling and inspirational story of four teenage boys, the sons of Mexican immigrants, who entered a sophisticated underwater robotics competition, going up against the likes of engineering powerhouse MIT.

Fusion goes inside the World Cup with “The Soccer Gods” primetime coverage live from Brazil seven nights a week. 

Social TV has turned watching TV into an interactive experience—an experience that connects viewers in the moment with friends, content creators, stars, and likeminded—or not so likeminded—fans.

Consumers are increasingly “going mobile,” but U.S.-based Hispanics in particular have adopted and embraced mobile technology at an equivalent or greater extent than non-Hispanics across a wide variety of mobile device activities, according to a new PwC US report titled “Mi Móvil: Hispanic Consumers Embrace Mobile Technology.”

Telemundo announces the eagerly awaited premiere of the second season of “El Señor de los Cielos,” Monday, May 26 at 10pm/9c. The hit series stars Rafael Amaya as the legendary Aurelio Casillas, with Ximena Herrera, Carmen Villalobos, Raúl Méndez, Fernanda Castillo, Sara Corrales, Lisa Owen and Robinson Díaz, with special appearances by Mauricio Ochmann and Marlene Favela.

Universal Pictures announced an intensified commitment to its multicultural marketing division by promoting Fabian Castro to oversee the department and extending Talitha Watkins’ contract. 

US advertisers will collectively spend upward of $50 billion on digital advertising in 2014, according to new figures from eMarketer. This represents the fifth year in a row of torrid growth, reflecting broad economic and advertising industry trends that have driven nonstop, double-digit gains across virtually all industries since the trough of the Great Recession in 2009.

Television advertising has transformed — and continues to transform — pharmaceutical companies’ relationships with consumers. In the late ’90s, regulators allowed pharma to participate in direct-to-consumer advertising (DTC) for the first time. Seemingly overnight, consumers began to recognize these companies and their previously unrecognized medications.

Spanish Broadcasting System, Inc. (SBS) announced the launch of Mega 96.3FM (KXOL-FM- 96.3FM), a radio station targeting Los Angeles’ Hispanic young adults in the highly sought-after 18-49 demographic. Mega 96.3FM provides its listeners with a unique blend of up tempo, energetic and entertaining programming, appealing to a diverse Latino audience.

Telemundo Internacional and Televisión Nacional de Chile (TVN) announced an international coproduction deal for the new original super series “Dueños del Paraíso,” (Owners of Paradise) which marks the return to television of internationally acclaimed actress Kate del Castillo.

JWT’s third annual report on trends in the mobile sphere spotlights key themes and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.

HispanicAd.com has offered over the last week immediate coverage of the programming offerings of all Hispanic TV Networks.  To access each Network’s information, we have complied a list fo easy links to facilitate your Knowledge Base.

Connected TV viewing continues to rise, but many media buyers are still struggling to take advantage of the ad opportunities the channel offers. In an April 2014 study by Mixpo, just less than half of US digital media buyers considered buying connected TV video ad inventory when planning an online video campaign.

Americans spend more than one-fifth of their time watching traditional TV—and a lot of ads, as a result. Adding to this increased ad exposure is the fact that the number of commercial minutes each hour has increased year-over-year on broadcast television, according to Nielsen’s annual Advertising and Audiences report. In the past five-year period, despite network television’s climb, cable leads with 15 minutes and 38 seconds of commercial time during each hour on average in 2013, compared to network TV’s 14 minutes and 15 seconds.