Media

In a joint effort, Richards/Lerma and digital agency Digiworks introduce The Social Cup; a dynamic dashboard where users can see which country garnered the most mentions, the ultimate Dream Team, how many “friendly” messages the referees have received and more.

Looking at app retention rates—the average number of times an app was used during the first six months of ownership—among mobile app users worldwide, the research found that the percentage of apps opened just once dropped from 26% to 20% between March 2011 and March 2014. Even more impressive, the percentage of users launching an app 11 times or more jumped from 26% to 39% during the same timeframe.

The World Cup is one of the best, real-time and global brand sponsorship opportunities, but it seems a brand doesn’t need to shell out hefty sponsorship fees to FIFA to get the benefit of it. More than a third of consumers identified MasterCard as a sponsor of the 2014 futbol games, even though MasterCard has not been an official sponsor since 2006.

A new report released, “Hispanic Business Growth and the Mobile Future” details how mobile connectivity is fueling the thriving and dynamic Hispanic small business community. The report points to mobile technology’s fundamental role in the management, productivity and growth of Hispanic-owned firms. Hispanic entrepreneurs own more than 3.2 million businesses that together contributed over $468 billion to the American economy last year.

Meredith Corporation announced tit will launch Parents Latina, a new English-language magazine focused on serving U.S. Hispanic millennial mothers.

A clear majority (62%) of American consumers who use social media says it has “no influence at all” on their purchase decisions, according to a new poll of over 18,000 U.S. adults conducted by Gallup. That compares to 30% who said it has “some influence,” and just 5% who said it has a “great deal of influence.”

Week two of the global FIFA World Cup party. So far the event is delivering great entertainment, except when you are Brazil. Brazil’s team is struggling to live up to its unrealistic lofty fan expectations, and there are still daily protests in Brazil against the enormous expense at which this festival comes. The Brazilians love football, but hate FIFA and their own government.

LATCOM announced that they have named Arthur Rockwell as Executive Vice President, US effective June 30, 2014

mun2 has won five PromaxBDA awards at the 2014 North America Promotion, Marketing & Design Awards, including a Gold award in the “Marketing Video/ Sales Reel Presentation” category for Maestro, three Silver awards in the “Dramatic Program Spot or Campaign” for La Patrona, “Art Direction & Design: Interstitial/Short Form Campaign” and “Total Package Art Direction & Design: Channel Image,” both for the network’s Rebrand, and a Bronze award in the “Photography for Print” category for Combate Americas.

According to RBR, an LA Superior Court awarded more than $100K in attorneys’ fees to six former Univision Radio employees against Spanish-language radio personality Eduardo “Piolín” Sotelo for defending an extortion claim against the defendants and their attorneys at Taylor & Ring, an LA-based trial law firm. The award will be paid by Sotelo himself, rather than his attorneys.

To reach a nationwide audience during this summer’s global soccer tournament, DISH collaborated with Google to develop a first of its kind presentation of “El Juego Bonito (the beautiful game)” across the web, including the first ever Spanish language masthead sponsorship in the U.S. on YouTube’s desktop and mobile sites.

WAPA Television will launch a new original entertainment program, “¡Viva la Tarde!”, which will air in the United States exclusively on WAPA America-the station’s U.S. cable network arm.

Do you still call it “watching TV” when you’re not actually using a TV to do it? That’s a question that may be coming up more and more today, given the increasing use of streaming as a viewership option. While over three-fourths of U.S. adults (77%) say they regularly watch television shows via either cable (55%) or satellite TV (23%), over four in ten say they regularly watch via streaming (43%) including two-thirds of Millennials (67%).

Estrella TV launches June 19 on Verizon FiOS TV in Maryland, northern Virginia and Washington D.C.

Live entertainment seekers—defined in a recent study as mobile phone users who plan to see a live performance within the next three months—are turning to their phones to help plan for such events.

Telemundo introduced a new version of its Deportes Telemundo app for mobile devices as part of a re-launch of its digital sports platforms.

According to ZenithOptimedia’s new Advertising Expenditure Forecasts, the FIFA World Cup will boost global adspend by an estimated US$1.5bn this year. The event will deliver large television audiences and high interest in news media and sport websites, at a time of year when – in the northern hemisphere at least – people normally spend less time consuming media. We expect TV to benefit the most, but World Cup advertisers will spend more of their budgets on internet advertising, with advertisers more active on social media than during any previous sporting event.

Don’t be surprised to see World Cup fever invading your newsfeed: Data released in June 2014 by Peel found that the social network tied with SMS for the top way US smartphone users following the FIFA World Cup planned to communicate with others about games while watching.

By Gonzalo López Martí @LopezMartiMiami

The World Cup is here. If you’ve been watching the games on Univision like yours truly, you might have been exposed to the barrage of fútbol-related ads. Let’s rate and dissect a few of them.

Methodology? Unaided recall filtered by sixteen long years in the ad business. I just sat through a bunch of games and then proceeded to write what popped in my mind sans rhyme or reason.

Disclaimer: I coined the names of each spot solely for reference purposes. They are NOT the actual names given them by the brands or agencies behind them.

Univision is fully committed to quality data.  Nielsen recently reached out to inform us that a media affiliated household had been identified in Los Angeles, and that it was connected to a Univision Radio employee from the KSCA station.