Media

Social channels will come and go. Why are we still surprised by this? Just last week, Catharine Taylor talked about the ennui that’s threatening to silence Twitter. Frankly, the only thing surprising about this is that Twitter has had that long a run. Let’s face it. If every there was a social media one-trick pony, it’s Twitter.

El Rey Network make programming annoucements

Clearly, the Internet presents a strong opportunity to convey ad messages to Hispanics. More importantly, brands using social media to create conversational forums for Hispanic consumers to converse with the brand – and like-minded consumers – are the ones really connecting with this important group.

This fully integrated marketing effort, crafted specifically for the World Cup, included TV, digital and social elements, all utilizing the #MeAgarroElGol hashtag. The intent of the campaign was to capture the excitement and thrill of celebrating a goal during the World Cup. Anytime. Anywhere.

If you’ve had sporadic communication with some of your South Florida-based peers and clients since June 12, you’re likely not alone.  By Adam R Jacobson

Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention.

WPLG, Inc., A Berkshire Hathaway Company announced the promotion of E.R. Bert Medina to President.

Venevision Productions, the Cisneros Media production company based in Miami, announced an alliance with renowned executive producer Cristina Palacio of Shine Latino for the development of a new teleseries targeting the U.S. Hispanic market, but with a universal appeal to foster its international distribution.

Mira TV, the new Spanish TV Network covering the Miami-Ft. Lauderdale, West Palm, Orlando, Tampa, Jacksonville markets in Florida will further expand its coverage through DirecTV. 

The 2014 FIFA World Cup is, to date, the most-streamed event ever. Obviously, the fact that technology today is a lot more “stream-friendly” than during World Cup 2010 helps a lot, with a far larger global audience living online with access to higher speeds and better devices. But we should also recognize that this high online streaming rate is not just a matter of better technology, but reflects a need that is being met.

Creative professionals still prefer to sit down with a pen and paper for most activities, but mobile devices are reshaping many parts of their jobs.

Digital technologies have considerable potential to transform how companies create revenue and results via innovative strategies, products, processes and experiences. But do companies recognize that potential, and are they mobilizing to capitalize on it?

These days, it feels like every company is using mobile marketing, but that doesn’t mean challenges don’t exist.

By Gonzalo López Martí @LopezMartiMiami

Social media community managers have to deal with them on a daily basis.
Make that an hourly basis.
They are known as “trolls”.

Estrella TV enters the country’s 35th ranked Hispanic US market with the addition of WGPS-TV in Southwest Florida.  

Fusion CEO Isaac Lee announced that award-winning journalist Jane Spencer is joining Fusion as Editor-in-Chief of the network’s digital platforms.

Telemundo Las Vegas / KBLR announced an expansion to its local news operation designed to better serve the local Spanish-speaking community in Southern Nevada.

Telemundo and Sony Pictures Television announced a three-year agreement through which Sony Pictures Television will produce one primetime series per year for Telemundo in the U.S. Telemundo’s international sales division, Telemundo Internacional, will distribute the series worldwide.

The so called “American Exceptionalism” is still alive and well. The United States continues to live to the beat of its own and unique drumbeat. The belief in the “American Dream” and its meritocracy continues to be strong. Millions of people around the world still desperately want to come to “the land of opportunity,” the country that continuously advocates and supports democracy, freedom and liberty around the world.  By Carlos G Giron