Media

Fusion goes inside the World Cup with “The Soccer Gods” primetime coverage live from Brazil seven nights a week. 

Social TV has turned watching TV into an interactive experience—an experience that connects viewers in the moment with friends, content creators, stars, and likeminded—or not so likeminded—fans.

Consumers are increasingly “going mobile,” but U.S.-based Hispanics in particular have adopted and embraced mobile technology at an equivalent or greater extent than non-Hispanics across a wide variety of mobile device activities, according to a new PwC US report titled “Mi Móvil: Hispanic Consumers Embrace Mobile Technology.”

Telemundo announces the eagerly awaited premiere of the second season of “El Señor de los Cielos,” Monday, May 26 at 10pm/9c. The hit series stars Rafael Amaya as the legendary Aurelio Casillas, with Ximena Herrera, Carmen Villalobos, Raúl Méndez, Fernanda Castillo, Sara Corrales, Lisa Owen and Robinson Díaz, with special appearances by Mauricio Ochmann and Marlene Favela.

Universal Pictures announced an intensified commitment to its multicultural marketing division by promoting Fabian Castro to oversee the department and extending Talitha Watkins’ contract. 

US advertisers will collectively spend upward of $50 billion on digital advertising in 2014, according to new figures from eMarketer. This represents the fifth year in a row of torrid growth, reflecting broad economic and advertising industry trends that have driven nonstop, double-digit gains across virtually all industries since the trough of the Great Recession in 2009.

Television advertising has transformed — and continues to transform — pharmaceutical companies’ relationships with consumers. In the late ’90s, regulators allowed pharma to participate in direct-to-consumer advertising (DTC) for the first time. Seemingly overnight, consumers began to recognize these companies and their previously unrecognized medications.

Spanish Broadcasting System, Inc. (SBS) announced the launch of Mega 96.3FM (KXOL-FM- 96.3FM), a radio station targeting Los Angeles’ Hispanic young adults in the highly sought-after 18-49 demographic. Mega 96.3FM provides its listeners with a unique blend of up tempo, energetic and entertaining programming, appealing to a diverse Latino audience.

Telemundo Internacional and Televisión Nacional de Chile (TVN) announced an international coproduction deal for the new original super series “Dueños del Paraíso,” (Owners of Paradise) which marks the return to television of internationally acclaimed actress Kate del Castillo.

JWT’s third annual report on trends in the mobile sphere spotlights key themes and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.

HispanicAd.com has offered over the last week immediate coverage of the programming offerings of all Hispanic TV Networks.  To access each Network’s information, we have complied a list fo easy links to facilitate your Knowledge Base.

Connected TV viewing continues to rise, but many media buyers are still struggling to take advantage of the ad opportunities the channel offers. In an April 2014 study by Mixpo, just less than half of US digital media buyers considered buying connected TV video ad inventory when planning an online video campaign.

Americans spend more than one-fifth of their time watching traditional TV—and a lot of ads, as a result. Adding to this increased ad exposure is the fact that the number of commercial minutes each hour has increased year-over-year on broadcast television, according to Nielsen’s annual Advertising and Audiences report. In the past five-year period, despite network television’s climb, cable leads with 15 minutes and 38 seconds of commercial time during each hour on average in 2013, compared to network TV’s 14 minutes and 15 seconds.

According to an April 2014 study from TrackMaven, bloggers were most likely to post their content on weekdays, with 87% of weekly blog content pushed out between Monday and Friday.

LATV Networks announced that last week it held its 2014 Upfront presentation at Penthouse 45 in New York City, where representatives from numerous and notable advertising partners and agencies were given the opportunity to preview the 2014-2015 programming and marketing plans for LATV Network and its subsidiary American Latino Syndication.

Just a few weeks ago, I had the opportunity to address a gathering of marketers from the New York financial services community, about optimizing ROI through sports. While my remarks centered largely on best practices in assessing sponsorship impact, I prefaced those perspectives with a brief look at the potential rewards that can be derived from a well-planned and thought-out sports marketing partnership.

In addition to ongoing primetime favorites like “100 Latinos Dijeron” featuring host Marco Antonio Regil and a newly rebranded national news platform, “Noticias MundoFox con Rolando Nichols”, upfront attendees learned about the vision for MundoFox, and enjoyed a sneak peek of the upcoming primetime series set to air during broadcast year 2015

ESPN Deportes put major focus on live sports events beyond the World Cup during its Upfront presentation, which took place this morning in New York City. Over the next year, the Spanish-language sports brand will present the most comprehensive offering of live sports available on all U.S. Spanish-language media, including the 2015 Pan American Games, Euro Qualifiers and American sports. During the presentation, the brand also reinforced ESPN’s total market approach to highlight the company’s reach and content options available to better serve Hispanic sports fans and advertisers across both languages, further supported by ESPN Deportes’ multimedia positioning in the marketplace.

Univision Communications Inc. and Simon Cowell’s Syco Entertainment announced a new music-based TV and multi-media format; “La Banda” (The Band). With a new take on the singing competition show format, “La Banda” will search the US and Latin America to put together the ultimate Latino boyband.