Media

Siempre Mujer magazine announced that the first-ever Siempre Mujer Cover Contest.   Presented by The Lincoln Motor Company, the contest will give the magazine’s readers an opportunity to shine, while highlighting the talent, passion and beauty of Latinas around the country.

This is the year historians will look back upon and recall as the year television changed forever.

Bud light and Telemundo Media announced “Buscando Mi Ritmo,” a new long-form branded reality competition series that will search for the unique sound that turns a singer into an artist – and an artist into a star. The series will put a new spin on the genre by pairing celebrities with up-and-coming musical bands that are looking to establish themselves in the music industry.

A+E Networks Latin America, a joint venture between A+E Networks and Ole Communications, and Sony Pictures Television announced that they will launch Lifetime in Latin America and Brazil. 

Mobile may be winning when it comes to its growing share of time spent with media, but advertising dollars are following behind slower than one may expect, according to eMarketer’s latest forecast of time spent with media by US adults.

Andrés Cantor is on the list of the world’s top legendary soccer commentators published by The FIFA Weekly, the official magazine of FIFA. Cantor is the only US-based, as well as Spanish-speaking commentator, included on the list published by the world’s leading soccer organization.

FOX Deportes announced the addition of renowned Mexican soccer star Luis “El Matador” Hernandez as an analyst to its soccer talk show, La Última Palabra, and as a guest commentator across several of the network’s media platforms.

In 2013, time spent with digital media among US adults surpassed time spent with TV for the first time—with mobile driving the shift. This year, that trend will continue, according to new figures from eMarketer, as time spent with mobile devices continues to grow much faster than usage of all other media.

Spanish Broadcasting System, Inc. announced the inauguration of its new “Vacilon de la Mañana” morning show format called “El Show de El Chikilin” on KLAX (97.9 FM), La Raza along with the on-air arrival of popular radio personality Beto Diaz “El Chikilin”.

In Jacobs Media’s new study of core radio listeners, the impact of digitally delivered media continues its rise, providing both opportunity and challenges to traditional radio broadcasters.  The media habits of 11 different format core audiences, along with five generations, are examined in this mega-survey of radio listeners.  From Boomers to Millennials, different patterns of consumption emerge.

Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s (QSR’s) new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.

ZGS Communications announced that Alejandro “Alex” Sánchez Sobrino has been named Vice President and General Manager of WTMO Telemundo Orlando effective immediately.   He will report to Ronald J. Gordon, CEO of ZGS.  

If you like Salsa, the Fania All Stars and dancing, the name Cheo Feliciano is synonyms with Greatness.  Cheo Felicano passed away after be involved in an accident in Puerto Rico.

The IAB and the MRC are both leading the charge for viewability in display advertising, but the only way this initiative will take hold and work is if media-buying agencies get on board.

Flama is Univion’s first fully dedicated over-the-top network providing premium English-language video programming for 15 – 30 year olds who are inspired and entertained by the Latin culture that is influencing today’s younger generation.

MundoFox announced the premiere of ‘Dos Lunas’ (‘Two Moons’), the new original drama about a woman, played by Bárbara Mori, trying to cope with her split personality disorder sparked by a tormented past. With its debut on May 3rd, the series will air exclusively on MundoFox on Saturdays at 10PM/9c.

According to Facebook, the leveraging of language targeting segments created efficiencies across major metrics, driving up engagement across Spanish and English creative. 

Residents of Orlando shine when it comes to saving money, as the Florida city took the number one ranking on the ‘Most Frugal U.S. Cities’ list, according to the 2013 Coupons.com Savings Index1 released by Coupons.com Incorporated. Orlando overtook Atlanta, which had held the top spot for four years running. Tampa landed the number two position, with Washington D.C., Nashville and Charlotte rounding out the top five.

Mobile search may be the future, but desktop search remains a heavyweight for marketers. Thanks to a sizable advantage in conversion metrics, the desktop promises to be a key player throughout this decade, according to a new eMarketer report, “Desktop Search 2014: Marketers Find a Balance with Mobile.”

Marketers concentrate so much on consumer behavior, but what part does the behavior of brand marketers play when they attempt to connect with existing and potential customers?