Media

ESPN announced that Eduardo Pérez, former Major League Baseball player and coach, has returned to the network to primarily serve as a Baseball Tonight studio analyst. Pérez will also make appearances on ESPN’s Béisbol Esta Noche on ESPN Deportes.

The front page headline in the January 15, 2014, Los Angeles Times caught my attention: “Futsal: Soccer Small and Fleet.” The article described the exploding popularity of the sport of futsal, a mini-soccer game with five-person teams played on small concrete or turf (sometimes artificial) courts.   By Dr. Carlos E. Cortés / Univision Insights

1210 AM ESPN Deportes in Miami, will be a part the 2014 Miami SHOWBOL at The BankUnited Center on the campus of the University of Miami.  The past superstars from rivals Colombia and Venezuela will do battle on March 21 for a premiere indoor soccer game.

Few would argue that social media has proven to be a significant direct sales channel or that it is not as strong a sales driver when compared with other tactics. Though it cannot be tracked in traditional ways, social is indeed valuable to retailers for engagement, brand awareness and influence that unquestionably affect sales, according to a new eMarketer report, “Social Commerce: Influencing Shoppers and Assisting Sales.”

Andrea Gómez, former Marketing and Research Manager at America CV Network, has been hired by ABC affiliate WPLG Channel 10 in Miami to bolster their Business Development team.

Azteca America will hold its 2014 upfront presentation on Monday, May 12, 2014 in New York at Guastavino’s.

ESPN Deportes will broadcast a complete two-hour highlight show of the Salon de la Fama del Beisbol Latino (Latino Baseball Hall of Fame) induction ceremony hosted by Guillermo Celis and Kevin Cabral February 9 at 9 p.m. ET. The network will also present live coverage of the events taking place on February 8 during Beisbol Esta Noche, followed by live clips during the presentation of the Caribbean World Series Final.

WDFL Channel 18 in Miami announced that it will remain on the air with the bulk of its current programming and will add new content and shows.

Univision Communications Inc. (UCI) and SUBWAY® Restaurants announced a new partnership, including six integrations of SUBWAY® Restaurants products and restaurants into Televisa’s hit telenovela, “Qué Pobres Tan Ricos” (Poor, But Rich).

Millennials are significantly more likely than older generations to be influenced by their friends’ social media posts about products and services. According to January 2014 polling conducted by Harris Interactive for The Webby Awards, 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.

Marketers love to evaluate demographics, and one of the most common ways they track consumers is based on age:  “Young people like this, but old people like that.”  Age is an easy way to evaluate consumers, but I don’t think it’s actually the most accurate.

NUVOtv announced that it will hold its 2014 upfront event in New York on the evening of Monday, May 12. Today’s announcement was made by Craig Geller, NUVOtv’s Senior Vice President Advertising Sales.  The venue will be announced at a later date.

As Brazil prepares to host the world’s largest sporting event this summer, Briabe Mobile has created a curated mobile soccer content platform “ROAD TO RIO”.

Major League Soccer announced on Wednesday that former LA Galaxy midfielder and world soccer superstar David Beckham has exercised his option to purchase an MLS expansion team, and that he’ll be setting up shop in Miami.

CNN en Espanol will shut down its US Hispanic programming platform CNN Latino after close to one-year in operation.

Univision Communications, Inc and Variety Media LLC, a subsidiary of Penske Media Corporation announced a new partnership to launch an entertainment news brand, “Variety Latino–Powered by Univision,” aimed at providing Spanish speakers across the U.S. with coverage of all aspects of the global entertainment industry.

The Telemundo Station Group named Cristina Schwarz as President and General Manager of Telemundo 47 / WNJU, the NBCUniversal-owned television station serving the Hispanic community in the New York Tri-State area. Additionally, Liliana Aristizabal was promoted to Vice President of Sales for the station.

Entravision Communications Corporation announced that the company has appointed Luisa Collins to Vice President of News, Social Affairs and Wellness, effective February 10th.  She will be based in Los Angeles, California.    In her new position, Collins will oversee news content and be responsible for quality control across Entravision’s 25 television stations that currently air local news coverage.  She will also be responsible for expanding the Entravision brand by developing increased content for the news websites.

Telemundo Media has announced the appointment of A. Victoria Rivas-Vázquez as Noticias Telemundo Bureau Chief in Washington D.C.  In her new role, Rivas-Vázquez reports to Noticias Telemundo Senior Vice President, Sylvia Rosabal. 

Telemundo Media has been nominated for seven GLAAD Media Awards in the Outstanding Spanish-Language Daytime Talk Show Episode, Outstanding Spanish-Language TV Journalism and Outstanding Spanish-Language Local TV Journalism categories.