Media

For decades, Hollywood movies dominated our lives. The movies were our weekend past-time, the place of our first date, and our retreat during the hot summer months. Today, if you asked the average American when the last time they went to the movies, they would likely have to think really hard. Hollywood has failed to keep moviegoers engaged, and it needs to ask itself why ticket sales have dropped over 18% since 2002 (Nash Information Services, 2013). The details can be debated – but, ultimately, it comes down to technology, easy access to content (free, paid and pirated downloads and streaming), comfort and cost.

Focusing on African Americans and Hispanics, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more. It shows the importance of multicultural marketing for mobile advertisers, with African Americans and Hispanics showing tremendous growth in population and spending power. The report also emphasizes the significance of accounting for these cultural groups’ unique attitudes and beliefs when implementing mobile video and rich media campaigns.

Telemundo Media announced the promotion of Allan Infeld to Vice President, Client Development. Infeld had previously served as Director, Client Development, Telemundo Media since joining the company in March 2013.

Leveraging the success of Bravo’s “Top Chef,” Telemundo announces the premiere of “Top Chef Estrellas” on Sunday, February 16th at 8pm/7c.  Produced by Emmy award-winning production house Magical Elves and shot in New Orleans on the same kitchen and with the same crew as the Bravo version, “Top Chef Estrellas” blends the best of Bravo’s franchise with a few twists, featuring eight major Hispanic celebrities as they compete to raise money for charity. 

There’s no shortage of people tweeting about live TV these days—it’s a digital phenomenon and picking up speed. In 2013 alone, 36 million people sent 990 Million Tweets about TV, according to Nielsen SocialGuide. Until now, however, we haven’t known how many people tweet about TV and brands—critical information for advertisers who want to leverage the momentum of Twitter TV activity to amplify brand messages.

ZGS Communications announced that it has appointed Gilberto Companioni as the News Director of its Telemundo affiliate station in Orlando, effective immediately.  Companioni is an award-winning news executive with over two decades of experience.  

Meruelo Media owner of Spanish language television stations MundoFOX 22, Super 22 and Los Angeles radio station, 93.5 KDAY, celebrated the grand opening of Meruelo Media Broadcast & Studio Center with a ribbon cutting ceremony.

eMarketer expects 4.55 billion people worldwide to use a mobile phone in 2014. Mobile adoption is slowing, but new users in the developing regions of Asia-Pacific and the Middle East and Africa will drive further increases. Between 2013 and 2017, mobile phone penetration will rise from 61.1% to 69.4% of the global population, according to a new eMarketer report, “Worldwide Mobile Phone Users: H1 2014 Forecast and Comparative Estimates.”

According to Radio Business Report (RBR.com), El Mandrill (Ricardo Sanchez) is headed to KXOS-FM after contract negotiations ended under negative circumstances since Mr. Sanchez’s manager (Fernando Schiantarelli) created insubordinate and disrespectful contract negotiations with Spanish Broadcasting System Corporate.  Schiantarelli was also Renán Almendárez Coello’s ‘El Cucuy’ manager and what RBR reported, it destroyed Renan’s radio career with the same behavior. Renan was on KSCA-FM LA, a Univision affiliate at the time.

MundoFox announced the premiere of “Cumbia Ninja,” a new original drama series about an idealistic young musician who decides to fight crime and maintain peace in the dangerous slum he calls home. “Cumbia Ninja” premieres Sunday, January 19 at 9PM/8C on MundoFox.

Telemundo Media announced that the network will hold its annual Upfront presentation on Tuesday, May 13, 2014 in New York City at Jazz at Lincoln Center’s Frederick P. Rose Hall, Time Warner Center.

Rebecca Drucker who has enjoyed a career in the US Hispanic advertising and marketing industry with several media companies such as Univision, Telemundo, Terra.com and the William Morris Agency has joined Ricky Martin’s management team.

Mobile apps have proven to be a new tool that businesses can use to engage with customers in a variety of ways: providing information, as a customer relations management tool and to build a brand—to name just a few.

In our 24/7, instantaneous-gratification world, I’m still amazed at our collective lack of patience when it comes to winning or losing. As sports marketers we talk about building a brand, yet with rampant free agency I’ve long maintained that we are really just rooting for a shirt. Sports fans in our annual omnibus study consistently express a desire for some continuity with the players on their favorite teams, yet the number of players that enjoy a career on a single team, regardless of the sport continues to dwindle.

“Nuestra Belleza Latina” (Our Latin Beauty), is getting a fresh new look and cast for the eighth edition which debuts Sunday, February 16, 2014 at 8 p.m. ET/PT (7 p.m. Central).

The 10-part original program, which captures the sexy nightlife of Cabo, airs on Tuesday, January 28, 2014 at 10:00PM/ET and will air weekly on Tuesdays through April 1.   

Azteca International Corporation (AIC) and Northstar Media, LLC (Northstar) announced the consummation of a transaction resulting in the transfer of control and reorganization of the television broadcast licensee subsidiaries of Una Vez Mas, LP (UVM).

Kantar Media reports that more than 287 billion Free Standing Insert (FSI) coupons were distributed in 2013,  a 4.5 percent increase in activity  compared to 2012. This represented a distribution of $467 billion in consumer incentives, an 11.2 percent increase over the prior year. Average Face Value also increased to an all-time high of $1.63, representing a 6.4 percent increase over a year ago.

Going out to the movies once was, and for many still can be, an exciting night out. However, a new Harris Poll finds that while roughly two-thirds (68%) of U.S. adults went to the movies at least once in 2013, just about the same percent (66%) say they’re going to the movies less often now than a few years ago.

(Think green: please save the headline above for reuse over the next decade.)

How many years have been “the year” mobile advertising finally catches up to the massive growth in consumer time spent on mobile? As you marinate on that question, take a second also to reflect on how often you’ve read the headline that “this is the year” digital advertising dollars finally catch up with the amount of time consumers are spending with digital media. It’s become a cliché at this point.
(Spoiler alert: digital advertising still hasn’t caught up with the amount of time people spend there.)

“Who cares!?! Have you seen how fast mobile usage is growing!??!?!!”

Sigh…