Media

Audience cherry-picking and cherry-packaging is coming to TV this upfront season. Two weeks ago at NATPE in Miami, both Group M’s Irwin Gotlieb and Initiative’s Kris Magel told us that their media buying shops are moving aggressively to leverage consumer viewing and purchase databases to buy and re-aggregate fragmented audiences on TV — just as their agencies do on the Web.

The 15-second TV ad is already “the new black,” but it has yet to achieve the same level of audience engagement as its 30-second and one-minute predecessors.

Univision Communications Inc. announced its roster of new and returning sponsors for “Nuestra Belleza Latina” (Our Latin Beauty). 

The report examines a range of complex campaign considerations, including apps versus mobile-optimized websites, pre-roll versus banner ads, inline versus native players, operating system capabilities, third-party tags, and advanced interactive capabilities.

mun2 announced the premiere of its original docu-reality series “Reinas de Realty” premiering Sunday March 9 at 8 p.m. EST/7 p.m.

Comcast Corporation and Time Warner Cable announced that their Boards of Directors have approved a definitive agreement for Time Warner Cable to merge with Comcast.

As information thunders through the digital economy, it’s easy to miss valuable “weak signals” often hidden amid the noise. Arising primarily from social media, they represent snippets—not streams—of information and can help companies to figure out what customers want and to spot looming industry and market disruptions before competitors do. Sometimes, companies notice them during data-analytics number-crunching exercises.

For the first time in U.S. Hispanic media history, Univision, UniMás and Galavisión will unite to simulcast the world premiere of the new dramatic series “La Viuda Negra” (The Black Widow) on Sunday, February 23, 2014, at 10 p.m. ET/PT (9 p.m. Central) before settling in to its regular 10pm Monday through Friday time slot on UniMás.

El Rey Network announced an expansion of  its Ad Sales team with three hires including Renée Mizrahi, named Vice President, Integrated Marketing and Ad Sales; and Melissa Viele Kearney and Chris Owen as Account Executives.  

Millennials, the young adults that make up Generation Y, are some of the most connected consumers in America today. They’re also steady radio listeners. These teens and twenty-somethings have more ways to consume content than any previous generation, and the options continue to advance. Yet despite rapidly evolving technology, radio continues to engage an extraordinarily high percentage of Millennials across the country each week.

Connecting with friends and family through social networks is high on the list of reasons to use social media among US Hispanic women. But it’s also a way to keep up with brands and current events, according to a recent study by Latina Media Ventures.

As technology becomes more deeply integrated into people’s lives, couples are feeling both the positive and negative effects of digital communications tools in their relationships.

According to Walden University’s 2013 Social Change Impact Report, nearly all adults (93%, on average) agree it is important that schools provide opportunities for young people to be involved in positive social change activities. Findings also reveal that if social change engagement is modeled to and started at a young age, it may lead to more involvement in adulthood as 89% of adults, on average, agree that being involved in positive social change as a child or teenager inspires people to be involved as adults.

NUVOtv will premiere Steve Trevino’s Comedy Special “Steve Trevino: RELATABLE,” on Sunday, February 16 at 11:00pm ET/PT. Trevino, one of the fastest rising comedians and the voice of the 21st century Mexican-American, headlines a laugh-out-loud peek into the human psyche through candid stories about his life as a member of the working class in everyday America.

ESPN announced that Eduardo Pérez, former Major League Baseball player and coach, has returned to the network to primarily serve as a Baseball Tonight studio analyst. Pérez will also make appearances on ESPN’s Béisbol Esta Noche on ESPN Deportes.

The front page headline in the January 15, 2014, Los Angeles Times caught my attention: “Futsal: Soccer Small and Fleet.” The article described the exploding popularity of the sport of futsal, a mini-soccer game with five-person teams played on small concrete or turf (sometimes artificial) courts.   By Dr. Carlos E. Cortés / Univision Insights

1210 AM ESPN Deportes in Miami, will be a part the 2014 Miami SHOWBOL at The BankUnited Center on the campus of the University of Miami.  The past superstars from rivals Colombia and Venezuela will do battle on March 21 for a premiere indoor soccer game.

Few would argue that social media has proven to be a significant direct sales channel or that it is not as strong a sales driver when compared with other tactics. Though it cannot be tracked in traditional ways, social is indeed valuable to retailers for engagement, brand awareness and influence that unquestionably affect sales, according to a new eMarketer report, “Social Commerce: Influencing Shoppers and Assisting Sales.”

Andrea Gómez, former Marketing and Research Manager at America CV Network, has been hired by ABC affiliate WPLG Channel 10 in Miami to bolster their Business Development team.

Azteca America will hold its 2014 upfront presentation on Monday, May 12, 2014 in New York at Guastavino’s.