Media

Spanish Broadcasting System, Inc. (SBS) announced that WXDJ-FM El Zol 95.7FM, a format featuring tropical Spanish-language hits, has moved to a new signal 106.7FM in the Miami-Ft. Lauderdale market.  

Univision Communications announced the promotion of Alan Nissim to vice president of Programming & Content Strategy.

MiTú announced that it has closed a short-form content syndication deal with Univision Communications Inc. to provide original and partner-produced content to Univision’s digital platforms in Spanish.

As the year draws to a close it’s time to reflect on the format preferences of radio listeners in the U.S., where more than 90 percent of Americans use the medium on a weekly basis.

Across media formats, marketers often follow the “bigger is better” mantra when measuring their reach and effectiveness. But on the radio, good things come in small packages. In addition to attracting more listeners, stations should focus on cultivating more loyal listeners. Those who tune in the most can drive the greatest share of ratings.

In her recent article (Medical Marketing & Media, Nov. 3, 2013) Zoe Dunn posed the question “should Pharma abandon social media?” Her premise was that, in a world where brand marketers change every 18 months, can there ever be enough commitment for long-term tactics such as social? And she is right, to a point. The trouble is that today, at least in the Pharma space, social media is still widely considered a tactical “nice to have.”

IMS is introducing a beIN SPORT dedicated sales force in the major advertising markets in the U.S.

In the past year alone, the number of US mothers using smartphones increased nearly 34%, BabyCenter reported in September 2013. Of this number, 46% of survey respondents said they felt addicted to their smartphones, always keeping them at their sides as “backup brains” while on the go.

impreMedia announced the roll out of its World Cup coverage to date, as well as a robust suite of multiplatform sponsorship opportunities for advertisers looking to connect with highly engaged U.S. Hispanic soccer enthusiasts.

NUVOtv announced a content licensing agreement for the basic cable syndication rights to the SHOWTIME drama DEXTER. 

According to the LA Times, Meruelo Group, owners and operators of MundoFOX 22 in Los Angeles, will be acquiring radio station KDAY 93.5 FM (Redondo Beach, CA)/KDEY-FM (Ontario, CA).

In an always-on world, mobile devices are always at-hand as consumers move from screen to screen, according to a new eMarketer report, “Key Digital Trends for 2014.”

The agreement will provide users of Batanga Radio services with access to WMG’s repertoire, which includes material from some of today’s biggest international and domestic artists.

Telemundo Studios has begun filming of its new original production, “En Otra Piel,” starring Maria Elisa Camargo, David Chocarro, Jorge Luis Pila and Vanessa Villela, with a special appearance by Laura Flores. 

The superstar nominees for the 2014 edition of Univision’s “Premio Lo Nuestro a la Música Latina” (Lo Nuestro Latin Music Awards) were revealed during a star-studded broadcast of Univision Network’s top-rated morning show, “Despierta América” (Wake Up America). With contenders in 33 different categories across four music genres – Pop, Tropical, Regional Mexican, and Urban– the list includes the biggest names in today’s Latin recording industry, many of which are vying for multiple awards.

MundoFox announced the premiere of “La Vida Sigue” (The Life We Lead), a new, captivating romantic drama that poses the question: What happens when your life goes on without you?  “La Vida Sigue” will air Monday through Friday at 8PM/7c starting Monday, December 9, on MundoFox. 

Social networks like Twitter and Facebook have quickly built significant mobile revenue streams—on the basis of significant mobile user populations.

The NFL has had more than its share of negative press this season. The league has been under fire for allegations of downplaying brain injury dangers for its players, and more recently has come under fire for at least one team allegedly tolerating bullying among its players. In addition to all this, a recent Harris Poll finds that Americans are most likely to identify the NFL (31%) as among the sports, leagues or organizations in which it would be hardest for a current athlete to “come out” as lesbian, gay, bisexual or transgender (LGBT).

NUVOtv announced that the network has entered into an overall development deal with actor, host and television personality Mario Lopez.

Univision Communications Inc has launched “La Semana de la Salud” (Health Week), an empowerment initiative aimed at addressing U.S. Hispanics’ principal health concerns and increasing awareness about the importance of prevention and access to health care, with emphasis on how the ACA will potentially impact Latinos’ lives.