Media

Univision Communications Inc. announced the appointment of Belinda Garza to vice president of Government Relations and Public Engagement. Garza will be based in Washington, D.C. and will report directly to Bert Gomez, senior vice president of Government Relations.

According to the IAB, mobile advertising spend is growing at an unprecedented rate, doubling in 2012 alone from the previous year to reach $3.4 billion. But research is just beginning to tap into what makes this new advertising medium tick, and there is much for marketers and the industry at large to learn about leveraging mobile channels most effectively.

NUVOtv announced the network’s first-ever emerging Latino filmmakers showcase, Nu Point of View: The Emerging Latino Filmmakers, providing filmmakers with a platform for national exposure and NUVOtv’s audience with unique, independent film content. 

ABC and Univision announced that several brands have signed on as launch partners

NUVOtv announced that Sylvia Hart has joined the network as Vice President/Creative Director of On-Air Promotion.

Social media usage is maturing, and as more networks emerge and gain popularity, advertisers and marketers are constantly on the lookout for the “next big thing.” One of the most common ways marketers identify up-and-coming social networks is by looking to a highly social demographic—and one that is highly digital-savvy: teens.

Fusion will launch today at 6:57 PM ET with a musical number that features a cast of young performers dancing through Fusion’s headquarters while singing about the company’s business plan. The video will also be featured on ABC’s “World News with Diane Sawyer” and Univision’s “Univision Noticias.”

Facebook is no longer positioning itself as just a social media solution. Carolyn Everson, Facebook’s vice president of global marketing solutions, spoke with eMarketer’s Rimma Kats about the key role social advertising and real-time marketing play for the company’s clients, as well as how mobile is constantly opening up opportunities.

Fusion announced details about its nightly sports comedy program “Sports Talkers,” which will air weeknights at 9:00 p.m., ET. 

Cine Sony Television announced a distribution agreement to expand its blockbuster programming to Comcast’s Xfinity TV cable service.

impreMedia confirmed the appointment of Hernando Ruiz-Jiménez, Executive Vice President and General Manager, East Division and Damián Mazzotta, General Manager, West Division.  Juan Varela also has been tapped as the new Content Director.  All three join impreMedia’s Executive Committee and report directly to Francisco Seghezzo, COO.

Will the marketers of the future look back and decide that 2013 was the year of content marketing?

Hemisphere Media Group, Inc. announced the appointment of 26-year television sales veteran Nicolas J. Valls, former SVP of Network Sales at Univision Network, as EVP of Advertising Sales.

eMarketer estimates the number of US mobile phone gamers will reach 125.9 million in 2013. By 2017, that number is expected to grow to 191.3 million. It’s no surprise that the video game industry, including marketers that target their audiences through gaming, now views mobile as a primary platform.

Vincent Cordero EVP and GM of FOX Deportes has announced his resignation and will be heading to Miami to be COO of Time Warner’s HBO Latin America

Telemundo Media announced the launch of TV Everywhere, via the “Telemundo Now” app, available for download at the App Store and Google Play.

ZGS Communications announced the appointment of Carlos San José to the position of Senior Vice President and General Manager of WTMO Telemundo Orlando.

In a new survey of user habits, lead researcher Praveen Kopalle of the Tuck School of Business at Dartmouth discovered, to no one’s  surprise, that people interact with the desktop and mobile Web quite differently.

The allure of digital banking is typically its convenience, and ironically, the less banking customers go into physical branches, the more likely they are to interact with their financial institutions.

According to Radio Ink, Rep Firm McGavren Guild made the announcement yesterday that Kevin Garrity has been appointed president and chief executive officer. He replaces Lisa Sirotka-Sonnenklar, whose employment was terminated by the board.