Media

The idea of TV as the “first screen” and other devices as the “second” or “third” screens is dead. Today, the first screen is whichever one a consumer is looking at, according to “Social TV: Marketing to Viewers in Real Time,” a new report from eMarketer.

webcitygirls// continues evolving.  As part of this evolution, a redesigned webcitygirls.com has been created serving as a platform launch for a one-of-a-kind webNovela, titled “Las Bobas No Velan Sus Cuentas” which debuted on October 3, via You Tube Space Coast channel and webcitygirls// site. 

Time Warner Cable and Univision Communications Inc. announced a multi-year, multi-platform agreement to deliver even more Univision content to Time Warner Cable and Bright House Networks subscribers.

Mondelez International, the makers of OREO, RITZ, TRIDENT and SOUR PATCH KIDS, is making a major play with soccer to excite and engage consumers through a series of wide-ranging deals with several of the sport’s top teams, organizations and players.

Smartphones are the all-purpose device-of-choice among mothers, according to an August study from BabyCenter, which found that in the past year alone, the number of US mothers using smartphones increased nearly 34%. And 46% of these mothers admitted being addicted to their smartphones. In fact, when asked which device they would keep if they could only choose one, more than seven out of 10 mothers who owned a smartphone, tablet and PC said they would keep their smartphones and scrap the rest.

The National Association of Hispanic Publications (NAHP) honored impreMedia with Fifty-six awards for its publications in multiple categories. impreMedia’s two dailies, La Opinión and El Diario La Prensa garnered 17 awards in total.

On Monday, October 14, Azteca America will premiere Noticiero Azteca America West Coast, a daily newscast that will air at 5:30 pm and offer the most up-to-date news and information that affect Latino viewers on the West Coast of the United States.

Sirius XM Radio announced that “El Show de Piolín,” hosted by Spanish-language radio’s top host Eddie “Piolín” Sotelo, will launch October 18 on SiriusXM’s Piolín Radio channel 147.

Marketers report strong doubts about their skills, effectiveness and ability to measure the impact of their campaigns according to research released from Adobe.

Telemundo Internacional announced that the well-known Mexican actress Aracely Arambula will play the leading role in the new telenovela based on Victor Hugo’s classic work Les Miserables, to be produced by Telemundo in 2014.

Native advertising may still be a format brands and publishers are experimenting with, but that doesn’t mean they are slowing down rollouts of native content.

In support of Breast Cancer Awareness Month, Adriana Monsalve, Carolina Guillen and Carolina Padron will host special editions of SportsCenter– the week-long broadcast ends with special reports from Estadio Azteca for Mexico vs. Panama

This year marked the 10th anniversary of Coca-Cola’s Summer Love Festival: three days of parties, games, spas and music for Israeli teens—all with unlimited access to Coca-Cola. Of course, not every teenager who’d like to go can attend, setting up those who are absent for a serious case of FOMO: the fear of missing out, and in this case, the uneasy feeling that your peers are having a better time than you are. So Coca-Cola created a solution for a few of those left out: Social Robots, which allowed teens to join the fun virtually.

Fusion announced that journalist Isaac Lee will become Chief Executive Officer effective immediately. In this new role Mr. Lee, who will continue to serve as President of Univision News, will be responsible for all programming and business aspects of Fusion.

NUVOtv is marking the 25th Anniversary of Hispanic Heritage Month, September 15 through October 15, with “Turning Points” – exclusive vignettes that celebrate Latino success stories. 

Emilio Romano – President of Telemundo Media as resigned his position in the company.

Women talk about cosmetics brands and beauty products on social networks and NetBase found that discussions do influence purchase decisions and the power of blogs and message boards, Facebook, Twitter, Pinterest and Instagram vary by the friends, favorite celebrities, ages and ethnicities of female consumers.

Exec Explains Guiding Principles Behind Pantelion, Televisa USA Content

As CEO of Pantelion Films and managing director of Televisa USA, Paul Presburger’s perspectives of creative projects aimed at the Hispanic community are informed by two visions.

But Nets Should Plan Ahead

Major sporting, music or entertainment events can drive viewership and sponsorship revenue to Hispanic networks, but executives at a panel discussion at Wednesday’s Multichannel News/B&C Hispanic TV Summit said networks should plan well in advance to capitalize on tentpole events.

Execs Say Hispanic Nets Need to Break Free of Tier Restraints

Executives at several top Hispanic networks said pigeon-holing channels by placing them in tiers, at Wednesday’s Multichannel News/B&C Hispanic TV Summit.