Media

Lino Garcia, ESPN Deportes’ general manager, sat down with HispanicAd recently to talk about all things ESPN Deportes, the current state of Spanish-language cable and sports media.

AL & CM Broadcasting announced that its premier syndicated Morning Show talent, Alex “El Genio” Lucas has expanded into the Atlanta metro, and will be featured on WPLO “La Bonita 610 AM”. 

A new analysis from Experian Marketing Services found that moms with young kids, defined as children under the age of 5, are often more active on social media, more likely to shop using mobile devices and more open to engage with brands across digital touch-points than other segments of moms and consumers at large.

Vme TV announced the debut of the famous, Spanish series, “Gran Hotel” and “Los Graduados”, a documentary based on the educational challenges of six, young Hispanics in the United States. “Gran Hotel” will air on October 31 at 10 p.m. ET and the first part of “Los Graduados” will be broadcasted on November 1 at 10 p.m. ET.

Veteran journalist and publisher Rossana Rosado has stepped down from her role as Publisher of New York’s El Diario after 14 years.

Marketers are using social media more and more as an integrated tool for branding and advertising. Social media is shifting away from being used as its own individual medium, and is now consistently paired with other channels to increase ROI.

As the market for beverages continues to fragment and brand extensions grow, brands are jockeying for position on store shelves and competing for consumers’ attention in social media, according to a new eMarketer report, “CPG Focus—Beverages: Emerging Mobile and Social Strategies.”

Univision Communications Inc. announced the appointment of Belinda Garza to vice president of Government Relations and Public Engagement. Garza will be based in Washington, D.C. and will report directly to Bert Gomez, senior vice president of Government Relations.

According to the IAB, mobile advertising spend is growing at an unprecedented rate, doubling in 2012 alone from the previous year to reach $3.4 billion. But research is just beginning to tap into what makes this new advertising medium tick, and there is much for marketers and the industry at large to learn about leveraging mobile channels most effectively.

NUVOtv announced the network’s first-ever emerging Latino filmmakers showcase, Nu Point of View: The Emerging Latino Filmmakers, providing filmmakers with a platform for national exposure and NUVOtv’s audience with unique, independent film content. 

ABC and Univision announced that several brands have signed on as launch partners

NUVOtv announced that Sylvia Hart has joined the network as Vice President/Creative Director of On-Air Promotion.

Social media usage is maturing, and as more networks emerge and gain popularity, advertisers and marketers are constantly on the lookout for the “next big thing.” One of the most common ways marketers identify up-and-coming social networks is by looking to a highly social demographic—and one that is highly digital-savvy: teens.

Fusion will launch today at 6:57 PM ET with a musical number that features a cast of young performers dancing through Fusion’s headquarters while singing about the company’s business plan. The video will also be featured on ABC’s “World News with Diane Sawyer” and Univision’s “Univision Noticias.”

Facebook is no longer positioning itself as just a social media solution. Carolyn Everson, Facebook’s vice president of global marketing solutions, spoke with eMarketer’s Rimma Kats about the key role social advertising and real-time marketing play for the company’s clients, as well as how mobile is constantly opening up opportunities.

Fusion announced details about its nightly sports comedy program “Sports Talkers,” which will air weeknights at 9:00 p.m., ET. 

Cine Sony Television announced a distribution agreement to expand its blockbuster programming to Comcast’s Xfinity TV cable service.

impreMedia confirmed the appointment of Hernando Ruiz-Jiménez, Executive Vice President and General Manager, East Division and Damián Mazzotta, General Manager, West Division.  Juan Varela also has been tapped as the new Content Director.  All three join impreMedia’s Executive Committee and report directly to Francisco Seghezzo, COO.

Will the marketers of the future look back and decide that 2013 was the year of content marketing?

Hemisphere Media Group, Inc. announced the appointment of 26-year television sales veteran Nicolas J. Valls, former SVP of Network Sales at Univision Network, as EVP of Advertising Sales.