Media

  A joint study issued by the Mobile Marketing Association (MMA) and Neustar, Inc. revealed that a staggering 85 percent of marketers believe that mobile is a gateway to new markets and audiences.

  With newspaper as their number one source for coupons and deals, these promotion-sensitive millennials are getting their savings the same way as all other consumers across age groups and income levels with 51 percent indicating this print source is their first choice for savings. The top five places all respondents most often get their coupons and deals from are the newspaper; emails/coupon alerts; Internet searches; mailbox; and retail circulars. For millennials, in-store exceeds their use of retail circulars by 4 percentage points to rank fifth. 

Sports and numbers are indelibly intwined, but it is how you analyze and use those numbers that can make a difference between winning and losing, setting new records or accomplishing feats that previously had been unreachable.  It can also enhance the efforts of marketing campaigns.

  Brand marketer mobile budgets surged 142 percent between 2011 and 2013, according to Interactive Advertising Bureau (IAB) analysis of figures released today in a new IAB study, produced by Ovum, which updates the landmark “Marketer Perceptions of Mobile Advertising” survey of 2011.

  Wave, the first social media study on a global scale, has tracked the dynamic shifts that have taken place within the social media landscape for the last seven years. As part of this year’s survey, the importance of the human need to connect combined with the proliferation of smartphones reveals compelling insights into consumer behavior. These insights offer brand marketers an opportunity to create customized media strategies that speak to consumers locally at the global level.

Marketers often operate within flight-driven campaign workflows, with budgets pre-allocated to specific content, times and frequencies, especially when amplifying owned social content, or sponsored content (e.g., Facebook Promoted Posts), one of the most prominent social advertising formats.

  Premiering as part of the network’s Hispanic Heritage month programming and presented in tandem with the NCLR’s ALMA awards, the series takes a cue from the motto of the new Latino movement – “50 million strong, making it in America.”  “Hecho en America” celebrates and allows the inspiring journey of Latinos achieving the American Dream to be told by those changing it.

  Univision Communications, Inc. announced two key appointments to its executive team today; Rick Ehrman, a 20-year industry veteran, has joined the Company as executive vice president of Corporate Business Development and Jennifer Ball, who joined Univision in 2008, has been promoted and named executive vice president of Content Distribution Marketing and Partnerships.

The Univision Network’s hit entertainment news and gossip show, “El Gordo y La Flaca”, is celebrating a truly memorable milestone this fall: 15 uninterrupted years on the air with the original hosts, the original schedule, and non-stop success.

  Fully 91% of American adults own a cell phone and many use the devices for much more than phone calls.

  Social media is all about community. Without community, there is no social – unless you’re having schizophrenic conversations with yourself. But, there’s a big difference between BUILDING a community and FOSTERING a community.

  It’s easy for marketers to become overwhelmed by social media. There are so many social networks, and each one can seem essential to your brand’s success. However, it’s not necessary to spend resources on them all. Rather, pick the channels that make the most sense for your brand. There are two key steps to determine which social networks are right for you. First, identify your brand’s audience and goals. Second, understand the strengths that each social network offers to brands.

Restaurants around the world are seeing the value in digital marketing, especially programs that can increase customer loyalty and help establishments get the word out among like-minded diners.

NBCUniversal announced the appointment of Comcast executive Marlene Sanchez Dooner to Executive Vice President, Hispanic Enterprises & Content (HEC).

Cinelatino will celebrate its 20th anniversary with a campaign that includes some of the biggest and most recent blockbuster hits from across Latin America, Mexico, and the Caribbean throughout the month of October.

TV is becoming more social every day. We know viewers tweet during live TV, but there’s still much to learn about the relationship between TV viewing and social media usage. For example, are people tweeting while a show unfolds—during the actual minutes of a program—or are they reserving their Tweets for the commercial breaks?

  The Cabo Comedy Festival, under the slogan “Where the Land Ends and the Fun Begins,” has aligned with NUVOtv, to broadcast the first ever comedy festival in Cabo.

  Although mothers are known to be especially active on social networks, that does not mean they will necessarily endorse their favorite brands by following them on social media. A June 2013 survey of US mothers participating in the Allrecipes.com community found that just more than one-third of respondents followed brands or stores on social media, while 65% said they did not.

  Tr3s announced the premier of new acquisitions from Azteca, as part of its new fall lineup.

  63% of adult cell owners now use their phones to go online, a figure that has doubled since we first started tracking internet usage on cell phones in 2009. In addition, 34% of these cell internet users say that they mostly go online using their cell phone. That means that 21% of all adult cell owners now do most of their online browsing using their mobile phone—and not some other device such as a desktop or laptop computer.