Media

On Monday, October 14, Azteca America will premiere Noticiero Azteca America West Coast, a daily newscast that will air at 5:30 pm and offer the most up-to-date news and information that affect Latino viewers on the West Coast of the United States.

Sirius XM Radio announced that “El Show de Piolín,” hosted by Spanish-language radio’s top host Eddie “Piolín” Sotelo, will launch October 18 on SiriusXM’s Piolín Radio channel 147.

Marketers report strong doubts about their skills, effectiveness and ability to measure the impact of their campaigns according to research released from Adobe.

Telemundo Internacional announced that the well-known Mexican actress Aracely Arambula will play the leading role in the new telenovela based on Victor Hugo’s classic work Les Miserables, to be produced by Telemundo in 2014.

Native advertising may still be a format brands and publishers are experimenting with, but that doesn’t mean they are slowing down rollouts of native content.

In support of Breast Cancer Awareness Month, Adriana Monsalve, Carolina Guillen and Carolina Padron will host special editions of SportsCenter– the week-long broadcast ends with special reports from Estadio Azteca for Mexico vs. Panama

This year marked the 10th anniversary of Coca-Cola’s Summer Love Festival: three days of parties, games, spas and music for Israeli teens—all with unlimited access to Coca-Cola. Of course, not every teenager who’d like to go can attend, setting up those who are absent for a serious case of FOMO: the fear of missing out, and in this case, the uneasy feeling that your peers are having a better time than you are. So Coca-Cola created a solution for a few of those left out: Social Robots, which allowed teens to join the fun virtually.

Fusion announced that journalist Isaac Lee will become Chief Executive Officer effective immediately. In this new role Mr. Lee, who will continue to serve as President of Univision News, will be responsible for all programming and business aspects of Fusion.

NUVOtv is marking the 25th Anniversary of Hispanic Heritage Month, September 15 through October 15, with “Turning Points” – exclusive vignettes that celebrate Latino success stories. 

Emilio Romano – President of Telemundo Media as resigned his position in the company.

Women talk about cosmetics brands and beauty products on social networks and NetBase found that discussions do influence purchase decisions and the power of blogs and message boards, Facebook, Twitter, Pinterest and Instagram vary by the friends, favorite celebrities, ages and ethnicities of female consumers.

Exec Explains Guiding Principles Behind Pantelion, Televisa USA Content

As CEO of Pantelion Films and managing director of Televisa USA, Paul Presburger’s perspectives of creative projects aimed at the Hispanic community are informed by two visions.

But Nets Should Plan Ahead

Major sporting, music or entertainment events can drive viewership and sponsorship revenue to Hispanic networks, but executives at a panel discussion at Wednesday’s Multichannel News/B&C Hispanic TV Summit said networks should plan well in advance to capitalize on tentpole events.

Execs Say Hispanic Nets Need to Break Free of Tier Restraints

Executives at several top Hispanic networks said pigeon-holing channels by placing them in tiers, at Wednesday’s Multichannel News/B&C Hispanic TV Summit.

Perspectives vary on best routes to audience

As the Hispanic TV audience keeps exploding, marketers face challenges in terms of effectively targeting their messages.

SPORTSMANIAS got in the business of creating a special niche demographic site and app that has captivated avid sports fans, including specific content for the Hispanic market.

Liberman Broadcasting’s El Show De Don Cheto continues its lightning-fast roll-out as the nationally-syndicated hit morning franchise makes its debut on six new affiliates in its ever-growing roster of leading Hispanic radio stations.

Advertisers need to encompass Hispanic marketplace within their total approach, rather than break it off

As the U.S. Hispanic population continues to grow and their cultures meld with Americans, marketing to that population goes beyond what language they speak.

But Programmers Should Tap Viewer Needs Before Creating Shows

Online and mobile access to programming is even more important for Hispanic television networks, a panel of top media executives said at the Multichannel News/B&C Hispanic TV Summit here Wednesday.

Splintering Video Consumption Presents Challenges that Yield Opportunities

During an advertising keynote conversation, Lia Silkworth and Marla Skiko were asked “What’s Next?” relative to traditional TV and digital media in the Hispanic advertising community.