But Nets Should Plan Ahead
Major sporting, music or entertainment events can drive viewership and sponsorship revenue to Hispanic networks, but executives at a panel discussion at Wednesday’s Multichannel News/B&C Hispanic TV Summit said networks should plan well in advance to capitalize on tentpole events.
Execs Say Hispanic Nets Need to Break Free of Tier Restraints
Executives at several top Hispanic networks said pigeon-holing channels by placing them in tiers, at Wednesday’s Multichannel News/B&C Hispanic TV Summit.
Perspectives vary on best routes to audience
As the Hispanic TV audience keeps exploding, marketers face challenges in terms of effectively targeting their messages.
SPORTSMANIAS got in the business of creating a special niche demographic site and app that has captivated avid sports fans, including specific content for the Hispanic market.
Liberman Broadcasting’s El Show De Don Cheto continues its lightning-fast roll-out as the nationally-syndicated hit morning franchise makes its debut on six new affiliates in its ever-growing roster of leading Hispanic radio stations.
Advertisers need to encompass Hispanic marketplace within their total approach, rather than break it off
As the U.S. Hispanic population continues to grow and their cultures meld with Americans, marketing to that population goes beyond what language they speak.
But Programmers Should Tap Viewer Needs Before Creating Shows
Online and mobile access to programming is even more important for Hispanic television networks, a panel of top media executives said at the Multichannel News/B&C Hispanic TV Summit here Wednesday.
Splintering Video Consumption Presents Challenges that Yield Opportunities
During an advertising keynote conversation, Lia Silkworth and Marla Skiko were asked “What’s Next?” relative to traditional TV and digital media in the Hispanic advertising community.
Views differ on breaking news in the digital world
A lively debate on speed versus accuracy in journalism broke out at the News Roundtable: The Importance of News Content to Hispanic Viewers session. Keith Clinkscales, CEO of Revolt Media & TV, said the digital world gives reporters the chance to break news with great urgency — and also to quickly correct stories that didn’t quite get all the facts. “If you do it too often,” he warned, “you begin to erode your credibility with the audience.”
Says Success Requires Reach and Compelling Content, In Spanish and English
NBCUniversal’s Hispanic-programming chief said he likes the size and relevance of NBCU product offerings to the growing and increasingly diverse U.S. Hispanic audience, both in Spanish and English.
The days of cable companies maintaining a stranglehold on content pipelines are a distant memory. Today, TV viewers have a wealth of options available to them, with some of the most appealing TV content coming though digital channels. But research shows that those who watch TV content place a premium on the ability to watch original programming.
ESPN Deportes Radio has reached a new multiyear agreement for media rights to the 2013-2014 and 2014-2015 National Football League seasons.
NBCU CEO Steve Burke said that most of the executives working with Zalaznick would instead report to executive VP Cesar Conde, who joined NBCU from Univision earlier this month.
Alterna’TV will be introducing the new Hispanic-focused wellness channel, INTI Network TV, to cable television providers in America beginning in October.
Telemundo 52- KVEA announced that Julio Vaqueiro has been named News Anchor for “Noticiero Telemundo 52, Buenos Dias Los Angeles.”
KUTH Univision 32 announced the addition of two daily local news broadcasts in the Salt Lake City market. “Noticias 32 Salt Lake City” (News 32 Salt Lake City), will air weeknights from 5 p.m. to 5:30 p.m. and from 10 p.m. to 10:30 p.m. MDT on Univision 32 Salt Lake City. Anchored by new local news talent, Irene Caso, the newscasts will feature local news, weather and sports coverage.
A consortium of leading Internet radio companies has united for the first time to collaborate on a definitive study of Internet radio consumption in the United States. The Streaming Audio Task Force, comprising Pandora, Spotify and TuneIn, engaged Edison Research to survey over 3,000 online respondents ages 12+ to ascertain their media usage and habits, and the results indicated that for the first time in history, Internet radio is used by the majority of online Americans (53%). In addition, the total time spent with audio is clearly expanding as people are now enjoying more audio from more devices in more places.
Whether checking in at a coffee shop or finding a tailor down the block, the prevalence of smartphones has turned mobile users into active sharers of their location and searchers for nearby establishments. And these two trends offer significant opportunity to advertisers and retailers, as social-local-mobile integration can help businesses better target users in the right place at the right time.
Telemundo Nueva York announced that Colombian journalist Gloria Echeverry has been named news anchor for “Noticiero Telemundo Nueva York,” effective September 30. In her new role, Echeverry will co-anchor the 6pm and 11pm weekday newscasts along with renowned journalist Jorge Ramos.
Who should manage a company’s social media presence? According to a new survey by The Creative Group, it’s a tough question. When advertising and marketing executives were asked which department is best suited to oversee an organization’s social media efforts, the response was divided: 39 percent of respondents said public relations/communications and 35 percent said marketing.
