Media

KUTH Univision 32 announced the addition of two daily local news broadcasts in the Salt Lake City market. “Noticias 32 Salt Lake City” (News 32 Salt Lake City), will air weeknights from 5 p.m. to 5:30 p.m. and from 10 p.m. to 10:30 p.m. MDT on Univision 32 Salt Lake City. Anchored by new local news talent, Irene Caso, the newscasts will feature local news, weather and sports coverage.

A consortium of leading Internet radio companies has united for the first time to collaborate on a definitive study of Internet radio consumption in the United States. The Streaming Audio Task Force, comprising Pandora, Spotify and TuneIn, engaged Edison Research to survey over 3,000 online respondents ages 12+ to ascertain their media usage and habits, and the results indicated that for the first time in history, Internet radio is used by the majority of online Americans (53%). In addition, the total time spent with audio is clearly expanding as people are now enjoying more audio from more devices in more places.

Whether checking in at a coffee shop or finding a tailor down the block, the prevalence of smartphones has turned mobile users into active sharers of their location and searchers for nearby establishments. And these two trends offer significant opportunity to advertisers and retailers, as social-local-mobile integration can help businesses better target users in the right place at the right time.

Telemundo Nueva York announced that Colombian journalist Gloria Echeverry has been named news anchor for “Noticiero Telemundo Nueva York,” effective September 30. In her new role, Echeverry will co-anchor the 6pm and 11pm weekday newscasts along with renowned journalist Jorge Ramos.

  Who should manage a company’s social media presence? According to a new survey by The Creative Group, it’s a tough question. When advertising and marketing executives were asked which department is best suited to oversee an organization’s social media efforts, the response was divided: 39 percent of respondents said public relations/communications and 35 percent said marketing.

The results were eye-opening, and point to some real differential strategies by category for fashion brands. Netbase will be releasing several reports over the next few weeks that dive into various categories, but for now here is a taste of some of the top level findings.

Telemundo Media announced the appointment of industry veteran Aileen Angulo as Senior Vice President, On-Air Promotions. Angulo is based in Miami and will report to Jesús Torres Viera, Executive Vice President of Programming, Telemundo Media.

  A joint study issued by the Mobile Marketing Association (MMA) and Neustar, Inc. revealed that a staggering 85 percent of marketers believe that mobile is a gateway to new markets and audiences.

  With newspaper as their number one source for coupons and deals, these promotion-sensitive millennials are getting their savings the same way as all other consumers across age groups and income levels with 51 percent indicating this print source is their first choice for savings. The top five places all respondents most often get their coupons and deals from are the newspaper; emails/coupon alerts; Internet searches; mailbox; and retail circulars. For millennials, in-store exceeds their use of retail circulars by 4 percentage points to rank fifth. 

Sports and numbers are indelibly intwined, but it is how you analyze and use those numbers that can make a difference between winning and losing, setting new records or accomplishing feats that previously had been unreachable.  It can also enhance the efforts of marketing campaigns.

  Brand marketer mobile budgets surged 142 percent between 2011 and 2013, according to Interactive Advertising Bureau (IAB) analysis of figures released today in a new IAB study, produced by Ovum, which updates the landmark “Marketer Perceptions of Mobile Advertising” survey of 2011.

  Wave, the first social media study on a global scale, has tracked the dynamic shifts that have taken place within the social media landscape for the last seven years. As part of this year’s survey, the importance of the human need to connect combined with the proliferation of smartphones reveals compelling insights into consumer behavior. These insights offer brand marketers an opportunity to create customized media strategies that speak to consumers locally at the global level.

Marketers often operate within flight-driven campaign workflows, with budgets pre-allocated to specific content, times and frequencies, especially when amplifying owned social content, or sponsored content (e.g., Facebook Promoted Posts), one of the most prominent social advertising formats.

  Premiering as part of the network’s Hispanic Heritage month programming and presented in tandem with the NCLR’s ALMA awards, the series takes a cue from the motto of the new Latino movement – “50 million strong, making it in America.”  “Hecho en America” celebrates and allows the inspiring journey of Latinos achieving the American Dream to be told by those changing it.

  Univision Communications, Inc. announced two key appointments to its executive team today; Rick Ehrman, a 20-year industry veteran, has joined the Company as executive vice president of Corporate Business Development and Jennifer Ball, who joined Univision in 2008, has been promoted and named executive vice president of Content Distribution Marketing and Partnerships.

The Univision Network’s hit entertainment news and gossip show, “El Gordo y La Flaca”, is celebrating a truly memorable milestone this fall: 15 uninterrupted years on the air with the original hosts, the original schedule, and non-stop success.

  Fully 91% of American adults own a cell phone and many use the devices for much more than phone calls.

  Social media is all about community. Without community, there is no social – unless you’re having schizophrenic conversations with yourself. But, there’s a big difference between BUILDING a community and FOSTERING a community.

  It’s easy for marketers to become overwhelmed by social media. There are so many social networks, and each one can seem essential to your brand’s success. However, it’s not necessary to spend resources on them all. Rather, pick the channels that make the most sense for your brand. There are two key steps to determine which social networks are right for you. First, identify your brand’s audience and goals. Second, understand the strengths that each social network offers to brands.

Restaurants around the world are seeing the value in digital marketing, especially programs that can increase customer loyalty and help establishments get the word out among like-minded diners.