Media

While teen internet users in Mexico were slightly less likely to use social media (86%) than the general online population (88%) in 2012, according to Interactive Advertising Bureau México (IAB México) and Millward Brown data, they fueled Twitter’s success last year. Fully 69% of teen social network users subscribed to the microblogging service in 2012. By comparison, 58% of all social network users did so.

Mark Olsen, Noreen Iqbal, Jay Williams and Jose Castaneda have joined the Fusion Network Sales team will continue to report to Geri Wang, President, ABC Sales, and Catherine Sullivan, Senior Vice President, ABC News Sales.

What’s more, new Forrester data shows that 60% of marketers will increase their social budgets this year, many by a significant amount. Yet, despite the social hype, many (68%) say the channel simply doesn’t offer enough ROI, and measurement challenges often create obstacles to delivering value.

Although content marketing and social media marketing are often talked about in separate conversations, the two are closely intertwined for marketers who have fully embraced the latter. Social media provides a great channel for brands and others to deliver content marketing to prospective audiences, but this also requires posting new material at a fast pace in order to keep the social audience engaged.

Michael Finn has been appointed senior vice president of Sales & Marketing, El Rey Network. Reporting to Univision Communications executive vice president of Advertising Sales Steve Mandala, Finn will be based in the Company’s New York office beginning September 3, 2013.

Cesar Pizarro, vice president and business manager of El Nuevo Herald announced his retirement. Since the 1980s, there has been no single individual in our company more closely associated with our strategy in the Hispanic marketplace in general, or with the success of El Nuevo Herald, in particular. Cesar began his career with us in 1974, and along the way has served as Director of Circulation for The Miami News, Regional Sales Manager for The Miami Herald/El Nuevo Herald, Director of Display Ad Sales, National Advertising Director, Director of Spanish Language Publications, and Director of Hispanic Market & International Advertising. He was a key player in the launch of El Nuevo Herald in 1987 as well as the decision to market El Nuevo separately from The Miami Herald in 1998.

MTV Tr3s announced a new programming slate.

Vme will host its 2011 upfront on May 19th from 10:30am – 1:00pm at the Samsung Experience in New York. In this multiplatform experiential upfront, Vme will highlight the many ways that it is “Contigo” (together) with U.S. Hispanics by showcasing its exclusive engaging programming and its consumer events that reach the entire Hispanic family – adults, women, men, youth and kids.

In the US, 28 million people will use Twitter on their mobile phones at least monthly this year, eMarketer estimates. That’s up 22% over 2012 figures but still a far cry from earlier growth levels. Twitter mobile users will account for just 11.4% of mobile phone users and 8.8% of the overall population.

We already know that mobile shopping is growing, in step with the growing group of smartphone and tablet owners, but what kinds of activities are mobile shoppers pursuing? Considering the varying mobility between tablets and smartphones, it’s little surprise that mobile shopping activities often depend on which device is used as much as where it’s being used.