Media

Telemundo celebrates the highly anticipated return of NFL football this fall with “NFL Kickoff 2013”, a 30-minute special that provides a sneak peek at what football fans can expect this season.

Nielsen Holdings, N.V.  announced that it has agreed to extend the period for regulatory review of the Arbitron transaction into September.  The regulatory process continues to progress and Nielsen continues to be confident in the ultimate outcome.

The US mobile ad market is coalescing around two major players, based on eMarketer’s latest estimates of US digital ad spending.

Social networking reached 72% of US adult web users in May 2013, according to data from the Pew Internet & American Life Project. That’s up from 67% in December 2012, and an indication that social use is still growing, rather than beginning to plateau.

Ten years ago, the smartphone was in infancy, tablet computers as they are today did not exist, and most business was conducted in person or in ways that seem tedious today. The access to business information and applications through mobile devices has grown exponentially, and there is no sign that this will stop. Apple’s iPhone and iPad running iOS and smartphones running Google Android are dominating the mobile business market, due to their flexibility and ease-of-use.

Mobile is making inroads in digital ad spending throughout the world, according to eMarketer’s latest forecast of paid media ad spending worldwide. While mobile internet ad spending as a share of the total digital market is largest in North America, it’s growing in every region around the world.

It can be hard to find a glut of blogging stats all wrapped up in one place, so I was pleasantly surprised to find this infographic. It had a lot of data and statistics regarding blogging, and while a lot of it is US-centric, it does offer up some tasty nuggets.

DISH and NCC Media announced the formation of a partnership that expands upon the cable industry’s collaborative I+ initiative which links cable, satellite and telco companies’ ad inventory.

Only 15 percent of the 410 CMOs surveyed by professor Christine Moorman of Duke University’s Fuqua School of Business said they have proven quantitative impact on their social media marketing expenditures. Another 36 percent responded they have a good sense of the qualitative impact, but not the quantitative impact.

The vast majority of consumers (92%) trust earned media more than any other form of advertising, says this week’s infographic, based on a study by Crowdtap.

He will be based at Fusion’s Miami headquarters starting in mid-September. David will oversee all external and internal communications for Fusion and serve as a primary point of contact with key members of the media.

Some 70% of American adults ages 18 and older have a high-speed broadband connection at home as of May 2013, according to the Pew Research Center’s Internet & American Life Project.

On average consumers receive 3000 advertising messages every day. This amounts to over 1 million messages per year. How do brands break through the clutter and deliver distinctive and effective messaging are “key” questions most creative executives and agencies try to address.