Media

Only 15 percent of the 410 CMOs surveyed by professor Christine Moorman of Duke University’s Fuqua School of Business said they have proven quantitative impact on their social media marketing expenditures. Another 36 percent responded they have a good sense of the qualitative impact, but not the quantitative impact.

The vast majority of consumers (92%) trust earned media more than any other form of advertising, says this week’s infographic, based on a study by Crowdtap.

He will be based at Fusion’s Miami headquarters starting in mid-September. David will oversee all external and internal communications for Fusion and serve as a primary point of contact with key members of the media.

Some 70% of American adults ages 18 and older have a high-speed broadband connection at home as of May 2013, according to the Pew Research Center’s Internet & American Life Project.

On average consumers receive 3000 advertising messages every day. This amounts to over 1 million messages per year. How do brands break through the clutter and deliver distinctive and effective messaging are “key” questions most creative executives and agencies try to address.

Spanish-language radio star Eddie “Piolin” Sotelo today filed a civil extortion lawsuit against six former Univision employees and their Los Angeles attorneys for attempting to shake him down for nearly $5 million by threatening to go public with false and misleading allegations of sexual harassment and workplace humiliation.

As teens gain access to mobile devices, they have embraced app downloading. But many teen apps users have taken steps to uninstall or avoid apps over concern about their privacy.

eMarketer’s latest forecast for digital ad spending anticipates 14.9% growth for the year, just shy of 2012’s 15% growth rate, and set to continue falling through 2017, when spending will rise 7.1% to reach $61.35 billion.

While teen internet users in Mexico were slightly less likely to use social media (86%) than the general online population (88%) in 2012, according to Interactive Advertising Bureau México (IAB México) and Millward Brown data, they fueled Twitter’s success last year. Fully 69% of teen social network users subscribed to the microblogging service in 2012. By comparison, 58% of all social network users did so.

Mark Olsen, Noreen Iqbal, Jay Williams and Jose Castaneda have joined the Fusion Network Sales team will continue to report to Geri Wang, President, ABC Sales, and Catherine Sullivan, Senior Vice President, ABC News Sales.