In celebration of creativity and in preparation for the 2013 Cannes Lions International Festival of Creativity, the IAB has created a unique, comprehensive view of today’s mobile creative best practices. This report contains the findings from research based on Dynamic Logic data from more than 100 mobile campaigns, and Millward Brown Firefly’s in-depth interviews with a variety of creative agency leaders about their thoughts on mobile creative best practice.
Media
Telemundo Media & Gain make history on first real-time commercial experience on TV via Facebook.
Telemundo Media partnered with Gain detergent and invited viewers to join in on social media activation during an episode of “La Voz Kids” that aired July 21. The “A Fresh Moment in the Spotlight” sweepstakes open to fans in both the U.S. and Puerto Rico marked the first time in television history where viewers participated in a real-time commercial experience via Facebook. Gain’s branded integration in “La Voz Kids” elevated engagement, with an increase of 75% in brand affinity and an 88% lift in purchase interest vs. Spanish language TV branded entertainment norms, according to branded entertainment measurement industry leader, iTVX.
The year of the Curator. [VIDEO]
Marketers – we’ve news for you. The bad news is that, with the internet as the enabler and social media as the driver, today’s consumers are the new brand custodians. Yes, your power base is being eroded.
Social Media drives a small Share of Online Consumers to Retail Sites.
Digital resources have upended the traditional linear path-to-purchase model, with consumers now relying on a number of resources to shop for and purchase goods online. Social media has certainly played a role in that process, but research from L2 Think Tank found that little traffic was flowing from social media to retail sites.
