Media

As part of their business continuity management (BCM) efforts, companies today are re-thinking their approach to crisis management, but are still behind in leveraging social media as a crucial resource, according to the new Business Continuity Insights Survey by PwC US.

Social networking reached 72% of US adult web users in May 2013, according to data from the Pew Internet & American Life Project. That’s up from 67% in December 2012, and an indication that social use is still growing, rather than beginning to plateau.

Epsilon and Email Institute released the Q1 2013 North America Email Trends and Benchmarks report. The report shows email open rates continue to increase quarter over quarter and year over year as consumers engage with email at any time and from any location via mobile devices.

Latino music fans can get the inside scoop on the 2013 Outside Lands Music and Arts Festival in San Francisco, thanks to Toyota and Latin pop music star Ximena Sarinana. Toyota will be there every step of the way, with Ms. Sarinana chronicling the event in a week-long social media series centered on music and culture.

In Latin America, where web use is still well below levels in more developed markets, those who go online see the internet as an important source of information, including for finding out about new products and brands.

Last year, using social media marketing to garner positive sentiment was the leading goal, whereas this year it dropped to No. 4. Marketers may be finding that it is less important that their posts get a warm reception from social users and more important that they keep consumers posting, “liking” and sharing social content.

Pixability debuted “The Top 100 Global Brands: Key Lessons for Success on YouTube,” a comprehensive study on the use of YouTube by the leading global brands to drive video and digital marketing success. Revealing a 99 percent YouTube adoption rate and 73 percent year-over-year growth, the brands driving the best results are moving beyond television-style brand awareness to much more socially-engaged, longer-form, content-rich channels.

Meredith Corporation publisher of Siempre Mujer and Ser Padres magazines announced that it had rebranded its Hispanic business unit as Meredith Hispanic Media (MHM), reflecting the company’s diverse Hispanic offerings across multiple media channels.

Given the prevailing megatrends (megatrends take years and even decades to evolve, and tend to manifest in a number of microtrends, that is, emerging and niche behavioural changes, over the years) of Tech Life and Social Cohesion, the increasingly important role of Tech Life in enabling social cohesion is becoming clearer.

In this report we also studied online adults’ use of Twitter. The percentage of internet users who are on Twitter has more than doubled since November 2010, currently standing at 18%. Internet users ages 18-29 are the most likely to use Twitter—30% of them now do so.

On first glance, it might seem possible to sum up the global social network landscape in a single word: Facebook. With almost 1.1 billion users expected by the end of 2013, Facebook has become the top social network in nearly every country in the world except China and Russia. However, it is far from the only social network internet users worldwide access. Even with a clear leader, the global landscape is too complex to be summed up with a single site, according to a new eMarketer report, “The Global Social Network Landscape: A Country-by-Country Guide to Social Network Usage.”