Media

Marketers – we’ve news for you. The bad news is that, with the internet as the enabler and social media as the driver, today’s consumers are the new brand custodians. Yes, your power base is being eroded.

Digital resources have upended the traditional linear path-to-purchase model, with consumers now relying on a number of resources to shop for and purchase goods online. Social media has certainly played a role in that process, but research from L2 Think Tank found that little traffic was flowing from social media to retail sites.

With technological advancements in connectivity and speed, there has been a shift to mobile devices as the primary access point of all things digital. Smartphone and tablets are revolutionizing the way people consume information, including content sent via email. With 88 percent of users checking their email via mobile devices daily, mobile email is a valuable platform for marketers to connect with consumers.

According to the new Mobile Consumer Habits study released by Jumio, Inc. and conducted online by Harris Interactive, smartphone usage is so prevalent in Americans’ everyday lives that nearly one in ten (9%) smartphone owners admit to having used their phone during sex, along with unexpected places, such as the shower (12%), in church or other place of worship (19%), and more.

GLR Networks announced the addition of yet another great talent to their line-up of new programs. Renán Almendárez Coello, better known for his morning radio show, “El Cucuy de la Mañana”, is back.