Media

Cesar Pizarro, vice president and business manager of El Nuevo Herald announced his retirement. Since the 1980s, there has been no single individual in our company more closely associated with our strategy in the Hispanic marketplace in general, or with the success of El Nuevo Herald, in particular. Cesar began his career with us in 1974, and along the way has served as Director of Circulation for The Miami News, Regional Sales Manager for The Miami Herald/El Nuevo Herald, Director of Display Ad Sales, National Advertising Director, Director of Spanish Language Publications, and Director of Hispanic Market & International Advertising. He was a key player in the launch of El Nuevo Herald in 1987 as well as the decision to market El Nuevo separately from The Miami Herald in 1998.

MTV Tr3s announced a new programming slate.

Vme will host its 2011 upfront on May 19th from 10:30am – 1:00pm at the Samsung Experience in New York. In this multiplatform experiential upfront, Vme will highlight the many ways that it is “Contigo” (together) with U.S. Hispanics by showcasing its exclusive engaging programming and its consumer events that reach the entire Hispanic family – adults, women, men, youth and kids.

In the US, 28 million people will use Twitter on their mobile phones at least monthly this year, eMarketer estimates. That’s up 22% over 2012 figures but still a far cry from earlier growth levels. Twitter mobile users will account for just 11.4% of mobile phone users and 8.8% of the overall population.

We already know that mobile shopping is growing, in step with the growing group of smartphone and tablet owners, but what kinds of activities are mobile shoppers pursuing? Considering the varying mobility between tablets and smartphones, it’s little surprise that mobile shopping activities often depend on which device is used as much as where it’s being used.

Baby boomers resist acknowledging they’re no longer young—at the same time, they show their age in below-average adoption of some digital technologies, according to a new eMarketer report, “Baby Boomers in the Marketplace: How the ‘Ever Young’ Generation Approaches Shopping, Health and Retirement.”

Telemundo Media unveiled the social TV experience for the upcoming “Premios Tu Mundo” Awards to air live from the American Airlines Arena on Thursday, August 15 at 8pm ET.

Hispanic Radio Today 2013 provides an in-depth look at the radio listening activity and consumer profiles of Hispanic consumers in the U.S. This year’s report again reveals that radio has near-universal reach among English- and Spanish-dominant Hispanic consumers. It also shows that Hispanic audiences are huge spenders in many key retail categories.

Schick Xtreme3 announced the launch of “Camino Al E xito”, (Journey to Success), a national Hispanic campaign that offers one boxer and one dancer the chance to make their dreams a reality.

Sirius XM Radio announced that Eddie ‘Piolin’ Sotelo will launch a new entertainment channel exclusively on SiriusXM, anchored by his own daily, morning-drive show, “El Show de Piolin.”

As part of their business continuity management (BCM) efforts, companies today are re-thinking their approach to crisis management, but are still behind in leveraging social media as a crucial resource, according to the new Business Continuity Insights Survey by PwC US.

Social networking reached 72% of US adult web users in May 2013, according to data from the Pew Internet & American Life Project. That’s up from 67% in December 2012, and an indication that social use is still growing, rather than beginning to plateau.