US Hispanics have been on the leading edge of mobile adoption, and eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013, representing the second-highest penetration rate among all US races/ethnicities. Only US Asians boast a higher smartphone penetration rate. And in terms of sheer numbers, Hispanic smartphone users outnumber Asian smartphone users by more than three to one, making Hispanics an extremely important mobile-enabled demographic.
Media
Mobile Messaging Tactics must Keep Channel and Audience in Mind.
According to a new eMarketer report, “Mobile Messaging Trends: Tapping into SMS, Mobile Email and Push Notifications,” marketers are treading carefully to only send mobile notices that are personally or contextually relevant. This is especially true of marketers leveraging channels that deliver content directly to the home screen and require users to opt in, namely SMS, MMS and push notifications.
The CNN Latino launch Party in Miami
The CNN Latino launch event took place on Thursday, July 11 from 7 p.m. to 11 p.m. at the Rusty Pelican in the island of Key Biscayne in Miami, Florida. CNN Latino Miami will be on the air starting Monday, August 19.
Univision’s Hispanic Audience avidly consumes Content & Ads on Mobile.
Keith Turner, president of advertising sales and marketing at Univision Communications Inc., spoke with eMarketer’s Ellen Oppenheim for eMarketer’s Media Voices series about how the company is leveraging Hispanic consumers’ mobile and digital usage.
GolTV announces exclusive broadcast of Summer Games.
GolTV has secured the exclusive broadcast rights to three pre-season summer matches and tournaments that will include top teams from England, Germany, Italy and Spain. GolTV will air the Champions League winner Bayern Munich from Bundesliga vs. the top ranking team from La Liga, Barcelona FC in The Uli Hoeneß Cup; the Chelsea Asia Tour that will début Jose Mourinho, formerly with Real Madrid, in his new role as the Chelsea manager; and the Tim Trophy which will feature Italy’s Serie A top teams: Juventus, AC Milan and first time Serie A team, Sassuolo.
GLR Networks launches ‘Échate Pa’Cá con Ana María Canseco’.
GLR Networks announced the addition of their new entertainment radio show to their Spanish language programming geared towards Hispanics living in America. “Échate Pa’Cá con Ana María Canseco” is formatted to specifically target Mexican Regional stations and covers all current topics that affect the lives of today’s Latinos.
Estrella TV adds affiliation With Cocola Broadcasting in Boise ID.
Estrella TV continues to grow its affiliation line-up by adding KZAK-TV (Boise, Idaho) and renewing KMBY-TV (Monterey, California). Both local stations are owned and operated by Cocola Broadcasting, one of the first station groups to sign with Estrella TV as part of its launch.
Azteca America and Coors Light present America vs. Puebla Soccer Tournament in San Jose.
Azteca America and Coors Light have partnered to present the champions of the Liga MX, Club America, as they take on Puebla F.C. in a tournament match on Friday, July 12, at 7:30pm PDT at the Spartan Stadium in San Jose, California. The Spartan Stadium has hosted numerous FIFA events and was one of the venues for the 1999 Woman’s World Cup. The game will be aired live on Azteca America at 10:30 pm EDT/ 7:30 pm PDT.
Global Mobile Advertising Revenues surge 82.8% in 2012. [REPORT]
The U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS revealed that global figures for mobile advertising revenue leaped a massive 82.8 percent to $8.9 billion (€6.9 billion) in 2012 from $5.3 billion (€3.8 billion) in 2011 – highlighting a strong positive growth story taking place across mobile advertising formats.
