According to the new Mobile Consumer Habits study released by Jumio, Inc. and conducted online by Harris Interactive, smartphone usage is so prevalent in Americans’ everyday lives that nearly one in ten (9%) smartphone owners admit to having used their phone during sex, along with unexpected places, such as the shower (12%), in church or other place of worship (19%), and more.
Media
GLR Networks adds ‘El Cucuy de la Mañana’.
GLR Networks announced the addition of yet another great talent to their line-up of new programs. Renán Almendárez Coello, better known for his morning radio show, “El Cucuy de la Mañana”, is back.
Eddie ‘Piolin’ Sotelo’s show ‘Piolin por la manana’ cancelled on Univision Radio stations.
The Eddie ‘Piolin’ Sotelo’s show ‘Piolin por la manana’ has been cancelled from the airwaves at Univision Radio stations. Radio stations have been asked to pull all references and promos, which include his name or moniker off the air.
50% of Executives rate their Organizations as Underdeveloped in Social Business. [REPORT]
New research released by MIT Sloan Management Review and Deloitte reports that when asked to rank their company’s social business maturity on a scale of one to 10, 52 percent of respondents from around the world gave their company a score of three or below. Just 17 percent ranked their company at seven or above.
Hispanics book Travel on the Go.
US Hispanics have been on the leading edge of mobile adoption, and eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013, representing the second-highest penetration rate among all US races/ethnicities. Only US Asians boast a higher smartphone penetration rate. And in terms of sheer numbers, Hispanic smartphone users outnumber Asian smartphone users by more than three to one, making Hispanics an extremely important mobile-enabled demographic.
Mobile Messaging Tactics must Keep Channel and Audience in Mind.
According to a new eMarketer report, “Mobile Messaging Trends: Tapping into SMS, Mobile Email and Push Notifications,” marketers are treading carefully to only send mobile notices that are personally or contextually relevant. This is especially true of marketers leveraging channels that deliver content directly to the home screen and require users to opt in, namely SMS, MMS and push notifications.
The CNN Latino launch Party in Miami
The CNN Latino launch event took place on Thursday, July 11 from 7 p.m. to 11 p.m. at the Rusty Pelican in the island of Key Biscayne in Miami, Florida. CNN Latino Miami will be on the air starting Monday, August 19.
Univision’s Hispanic Audience avidly consumes Content & Ads on Mobile.
Keith Turner, president of advertising sales and marketing at Univision Communications Inc., spoke with eMarketer’s Ellen Oppenheim for eMarketer’s Media Voices series about how the company is leveraging Hispanic consumers’ mobile and digital usage.
GolTV announces exclusive broadcast of Summer Games.
GolTV has secured the exclusive broadcast rights to three pre-season summer matches and tournaments that will include top teams from England, Germany, Italy and Spain. GolTV will air the Champions League winner Bayern Munich from Bundesliga vs. the top ranking team from La Liga, Barcelona FC in The Uli Hoeneß Cup; the Chelsea Asia Tour that will début Jose Mourinho, formerly with Real Madrid, in his new role as the Chelsea manager; and the Tim Trophy which will feature Italy’s Serie A top teams: Juventus, AC Milan and first time Serie A team, Sassuolo.
