Media

In addition, one-third of consumer’s online shopping time is now spent on smartphones and tablets. The ongoing xAd/Telmetrics U.S. Mobile Path-to-Purchase Study conducted by Nielsen also revealed that showrooming is not prevalent, with 77 percent of smartphone retail shoppers ultimately making their purchases in-store versus going online to try and find a cheaper price.

In this Saturday’s premiere episode, Guad and Emeraude interview 3Ball MTY and Intocable at the Pachanga Festival in Austin, Texas.

I just attended a panel discussion between Lorraine Cortes-Vazquez, SVP of Multicultural Markets at AARP, and Nancy Tellet, SVP at Viacom, Scott Willoth —S VP Methods & Analytics, Scarborough Research and moderated by Leo Olper, who sits on the AHAA board member and is a partner at d exposito & Partners, LLC.  The panel discussed key findings of a study recently conducted by AHAA, which bucks much of the conventional wisdom that is commonplace in Hispanic marketing.  For that reason, I was compelled to cover key highlights in this post.

Viacom and its Viacom International Media Networks (VIMN) division unveiled the results of “When Networks Network: TV Gets Social,” its new multi-country study investigating the relationship between TV and social media usage. The findings uncovered three key types of motivations leading fans to engage in TV-related social media activities: Functional, Communal and Playful.

MSLGROUP – Publicis Groupe’s strategic communications and engagement network – published its latest global report titled “Now & Next: Future of Engagement.” The 94-page report identifies the ten most important evolutions pushing forward the frontiers of communications in today’s Social Age.

Nearly two-thirds of respondents in the 2013 “Edelman Global Entertainment Study” agree that watching and sharing entertainment online has increased their sense of global connection. The findings also highlight behavioral similarities and differences around entertainment consumption, social media interactions, overall engagement trends and distinctions between emerging and developed markets.

With the support of notable Hispanic influencers, including Jon Secada, Chloe Bridges, Julian Gil, Candela Ferro, Ana Flores, Omar Germenos, Daniel Elbittar, Yarel Ramos, Gina Rodriguez and Diana Franco, and an extensive social media activation, Toyota will promote the importance of living a greener lifestyle. Through social media platforms such as Twitter and Facebook, the Hispanic community will be able to follow the lives of the influencers and their adventures with their Toyota Prius, while simultaneously learning tips on how to live a greener lifestyle.

U.S. smartphone penetration is approximately 57 percent so it’s no surprise that consumers are using their phones to assist with shopping needs. What’s interesting is 16 percent of Hispanic shoppers are using their mobile device to make purchases compared to 12 percent of general market shoppers. This was revealed in the latest issue of The Checkout , an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research.

The home is where many kids encounter their first smartphone. A Grunwald Associates and Learning First Alliance study in November 2012 found that in 77% of surveyed US households with school-age children, someone in the family owned a smartphone, nearly equal to the penetration rate of PCs in such households.