EPMG announced the launch of its digital division, which focuses on the development of digital properties including web and mobile sites,
online banners, and rich media advertising.
Media
EPMG launches Digital Division.
Univision Reveals Its 2012 Upfront 2012 Plans
Univision Communications Inc. plans to hold its annual Upfront presentation for advertisers in New York City at 11:00 am on Tuesday, May 15, 2012 at the New Amsterdam Theatre.
Opportunities abound as Ad Support increases role in Mobile Content Delivery.
In today’s mobile device landscape, marketers are familiar with the logic: more advanced phones in the hands of more users consuming more types of mobile content mean more touchpoints for marketing messages.
Advanced use of Mobile for Retail remains on the Horizon.
Smartphones are turning millions of Americans into mobile shoppers, and retail is the fastest-growing category for mobile content, but retailers still have a long way to go before they make the most of mobile.
National Latino Broadcasting launches EN VIVO on Sirius XM Radio
National Latino Broadcasting, LLC (NLB) announced that it will launch EN VIVO, a new music channel targeting US Hispanics, this Thursday, January 12th, 2012.
Cristina Radio launches on Sirius XM.
National Latino Broadcasting, LLC (NLB) announced that Cristina Radio will officially go on the air Thursday, January 12, 2012. The channel, which has been built around talk show icon Cristina Saralegui and whose main target will be the multi-generational US Hispanic, is part of a two-channel agreement with Sirius XM Radio.
2012 People’s Choice Awards Red Carpet with Influential Latinos on Twitter
As you know we are covering the People’s Choice Awards tonight starting at 8/9C. But besides bringing the typical celebrity reports, we are happy to be bringing in some sabor Latino into the show!
With the #HBOatsLatinoVIP we will be uniting the voice of Latino influencers from coast to coast and we want to make sure you don’t miss out.
Also to engage all of those twitteros influyentes de #LATISM, please make sure to include that hashtag too. Check out this video, share it, and make sure to join in the conversation!
By Liliana Gil – Managing Partner / Cultural Intelligence Officer
AVAILABLE on HispanicCMO and HispanicPRpro.com
Most Consumers still don’t Talk about Brands on Social Sites.
Market research company AYTM found that 57.8% of US Facebook users had not mentioned a brand in their status updates as of October 2011. More heartening for marketers is that just 0.5% of Facebook users posted only negative mentions about brands on Facebook. More often, they reported commenting on brands in a positive way (25.3%) or with a mix of both positive and negative mentions (16.4%).
Do Social Media Postings always require a Brand Response?
Not all social media users are convinced that connecting with companies on social sites will be more than a passing fad, according to research from Conversocial, but those that do seem to expect that the connection will be two-way.
Carrera named Senior VP of TV at Entravision Communications.
Entravision Communications Corporation announced that Mario M. Carrera has been promoted to the newly-created position of Senior Vice President of Spanish-Language Television, overseeing and managing all of Entravision’s Spanish-language television properties. Carrera previously led Entravision’s radio, television and interactive assets in Colorado as the Vice President and General Manager for 8 years.
BeachMint brings Commerce and Celebrity Curation to Facebook.
Founded in 2010 as a social commerce company with celebrity-curated products, BeachMint owns and operates four vertical online retail brands: JewelMint, BeautyMint, StyleMint and ShoeMint. Each of the ecommerce/social commerce sites looks to celebrity spokespeople as tastemakers. Mary-Kate and Ashley Olsen, for example, work with StyleMint to develop exclusive pieces of clothing and to promote the brand’s latest styles. To further spur sales, the company encourages customers to take profile quizzes so it can better recommend products to consumers, who then sign up for subscription-based memberships.
Unleashing the Power of the Latino Social Media Influencer.
2011 was the year social media became significantly threaded through public relations and marketing efforts of all private, non-profit and public sectors. Social media buzz has become as important as media placements to many brands and organizations. But how do you get organic social media buzz? And especially, how do you get social media buzz within the Latino community when your brand/organization does not serve the community through targeted social media channels? You turn to an allied… the Latino Social Media Influencer (LSMI). By Andy E. Checo
Available on HispanicPRpro.com
