More than 70 percent of online media journalists and other content contributors now interact with public relations professionals through popular social media sites such as Twitter and Facebook, according to a 2011 survey of North
American online media conducted by Cision and Syracuse University’s S.I. Newhouse School of Public Communications. DOWNLOAD Report Here.
Media
70% of Digital Influencers engage with Public Relations Professionals through Social Media.
Internet’s Impact on Political Discourse and Advertising.
Topix announced the results of a new study on the Internet’s impact on political persuasion, debate and advertising. The 2011 Politics Online Report asked over 1,000 voters nationwide where they get their political information, if and where they engage in political debate and what types of information influences their vote.
American Professional Sports Marketing and the US Hispanic Market
There are several things that must be carefully considered when marketing professional sports to Hispanics. Chief amongst these are acculturation, excellence, timing, and traditional Hispanic traits. By By Liz Vidal – Hispanic Marketing Communication / Florida State University. DOWNLOAD Report Here.
NBA debuts éne•bé•a’s ‘Emoción’ campaign.
This week, the NBA will debut the new éne•bé•a’s “Emoción” campaign, which will continue to build on the excitement and passion that Hispanics bring to the game.
Report on Social Media: Swiss Luxury Watches
This report, by students in the 2011/12 Master in Marketing program at Switzerland’s University of Lugano, is to analyze the social engagement of three Swiss brands in social media: Rolex, OMEGA and Patek Philippe. DOWNLOAD Report Here.
Companies Worldwide Plan to increase Social Media Marketing
Social media is becoming an important part of business around the world, and companies in many regions are planning to increase their use of it in the coming months.
Cosmopolitan Magazine announces Hispanic Market strategy.
The magazine is creating a Cosmo-branded editorial package aimed at the English-speaking Hispanic audience that will include a twice-yearly stand-alone print and digital edition called Cosmopolitan Latina to launch in May 2012, as well as bonus content in targeted copies of the monthly edition of Cosmo.
Consumers want a better experience, deeper engagement & more value from Brands through Social Media.
Consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of the Chief Marketing Officer (CMO) Council’s new “Variance in the Social Brand Experience” study, consumers also have high expectations that social brands will offer unique experiences, savings, promotions, and even games as part of their social engagement. DOWNLOAD Report Here.
Abud named President of Telemundo Station Group.
Telemundo Media announced that Manuel Abud has been named President of the Telemundo Station Group. Effective January 1st, Abud will report to Emilio Romano, President, Telemundo Media, replacing Ronald Gordon, who has been named Chairman at ZGS Communications, which owns and operates the largest group of independent stations affiliated with the Telemundo network.
From Print to Digital, Slowly: The Evolution of the Circular.
It happens thousands of times per day in America: a shopper walks into the supermarket, leafs through the store circular to find discounts on products, and, fingers smudged by newsprint, sets off to shop, often with the circular in hand. But while the paper circular – whether delivered by mail, as a newspaper insert or viewed in the store – still reigns as the most popular way for shoppers to find sale items and product information, it is evolving in kind with consumers’ desire to seek deals across media.
