Media

Marketers know that counting fans, “likes” and followers is not the best way to measure success in social media marketing. Yet these metrics are often the top benchmarks for performance. It’s not surprising, then, that marketers consider calculating return on investment to be the biggest challenge of using social media, and that a majority of them believe they cannot measure social media campaigns effectively.

nuvoTV announced hat media industry research veteran Karen Barcheski has joined the company as vice president, research, a newly created position. She reports to Michael Schwimmer, chief executive officer.

The program provided free social media and communications trainings to more than 150 organizations across Chicago, Dallas, Los Angeles, Miami, New York, San Antonio, San Diego and Washington, D.C.

Social media and mobile are quickly establishing themselves as more than marketing channels simply worthy of a test budget. And, as marketers continue to understand how to leverage both social and mobile to meet their overall marketing objectives, they are looking to better integrate them into their overarching marketing strategy, tying them to other more established digital formats, such as email.

On December 14, organizers of one of the nation’s premier live music events, the New Orleans Jazz & Heritage Festival, revealed the lineup for its 2012 extravaganza. Presented by Shell, “Jazz Fest” has become a two-weekend celebration of the best in American music. It has far outgrown its own name, and over the years has welcomed headline rock acts to the big stages. At the same time, smaller stages provide local and regional artists enormous exposure by offering them a prime platform to share their Zydeco and blues sounds with music fans that may never have been exposed to such styles. By Adam R Jacobson is the editor and producer of the Hispanic Market Overview reports distributed by HispanicAd.com.

Available on HispanicAd.com’s El Blog

Despite the ongoing troubling economic climate, the sports industry has continued to thrive with many major sporting events proving to be more popular than ever. AVAILABLE on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

More than 70 percent of online media journalists and other content contributors now interact with public relations professionals through popular social media sites such as Twitter and Facebook, according to a 2011 survey of North
American online media conducted by Cision and Syracuse University’s S.I. Newhouse School of Public Communications. DOWNLOAD Report Here.

Topix announced the results of a new study on the Internet’s impact on political persuasion, debate and advertising. The 2011 Politics Online Report asked over 1,000 voters nationwide where they get their political information, if and where they engage in political debate and what types of information influences their vote.

There are several things that must be carefully considered when marketing professional sports to Hispanics. Chief amongst these are acculturation, excellence, timing, and traditional Hispanic traits. By By Liz Vidal – Hispanic Marketing Communication / Florida State University. DOWNLOAD Report Here.

This week, the NBA will debut the new éne•bé•a’s “Emoción” campaign, which will continue to build on the excitement and passion that Hispanics bring to the game.

This report, by students in the 2011/12 Master in Marketing program at Switzerland’s University of Lugano, is to analyze the social engagement of three Swiss brands in social media: Rolex, OMEGA and Patek Philippe. DOWNLOAD Report Here.