Media

It happens thousands of times per day in America: a shopper walks into the supermarket, leafs through the store circular to find discounts on products, and, fingers smudged by newsprint, sets off to shop, often with the circular in hand. But while the paper circular – whether delivered by mail, as a newspaper insert or viewed in the store – still reigns as the most popular way for shoppers to find sale items and product information, it is evolving in kind with consumers’ desire to seek deals across media.

Understanding the crucial role of mobile in marketers’ holiday strategies, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence released “Mobile Shoppers,” a new report that looks at how consumers’ access to mobile data will inevitably influence both what they buy and where they buy it. In addition, the study unveils the first-ever ranking of the most mobile shopping savvy cities in the U.S.

Radio does a remarkable job of maintaining its audience delivery once the commercials come on. Now that the Portable People Meter™ service can track radio audiences on a minute-by-minute basis across 48 top markets, we can demonstrate how radio constantly replenishes its audience with new listeners during commercial breaks. DOWNLOAD Report Here.

While advertising and public relations agencies work with client campaigns on social networks, many of these agencies are not taking advantage of advertising for themselves in a social setting.

Smartphone applications and mobile barcodes — those funny-looking, pixilated squares appearing on everything from bus shelters to price tags — will spur innovation and sales in the marketing world in 2012, according to a new survey commissioned by AT&T. DOWNLOAD Report Here.

Out of 10 senior marketers in the US indicate that their company has either not engaged in or has only just started the integration of social media in their company. 42% are in an experimental stage and 16% indicate that social media is fully integrated in their companies. DOWNLOAD Report Here.

After very successful airings of the FIFA 2010 World Cup South Africa broadcast, Spanish Broadcasting System’s (SBS) New York’s WPAT-FM 93.1 AMOR returns to Futbol de Primera Radio’s (FDP) line up to give its Tri-State listeners the very best soccer programming for the next three (3) years. In addition, SBS’s San Francisco’s KRZZ-FM 93.3 La Raza will also join the affiliate partnership team and become the exclusive Bay Area home of FDP Radio and its properties through 2014.

Sports provide a powerful way for brands to connect with Hispanics, particularly the male population. By Tony D’Andrea, PhD – Director of Research and Planning – The San Jose Group

While many consumers rely on their mobile phones for convenience and savings, this is doubly true for moms, who must often manage their own lives along with those of their family all day, every day and at all hours. As avid mobile users, moms frequently turn to their smartphones to keep tabs on their families, research purchases and help organize their busy lives.

Domino’s Pizza is celebrating its worldwide presence by throwing a global pizza party. On Dec. 8, customers in 19 countries will be able to join the international party with Domino’s by receiving an offer for 50 percent off any menu-priced pizza ordered online through a specialized Facebook tab.

As media companies finalize their marketing budgets for 2012, the question of how well social media investments pay off remains largely unanswered.