Media

As of late I’m hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues take on greater complexities in the Latino blogosphere.

TV can do a lot of great things for brands but it can also make you impotent–and I can assure you that I did not intend to spell “important.”  And that is what one is led to conclude after reading some of the reports coming out of last week’s beer distributors’ convention in Las Vegas.

Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. These internet users say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools. DOWNLOAD Report Here.

74% of businesses say social media is the leading emerging channel for lead generation. Yet, 68% of CMOs report that they feel “unprepared” for the challenges of social media marketing. DOWNLOAD Report Here.

As is the case with many new technologies, consumers are moving faster than brands. They’re already using smartphones and tablet devices in front of the TV to communicate with friends and family, look up information related to the show they are watching, or else surf content that is completely unrelated to what’s on the big screen. Razorfish partnered with Yahoo! to conduct a study to better understand this rapidly evolving consumer behavior and to provide guidance for how marketers should approach the corresponding opportunity. DOWNLOAD Report Here.

On the heels of Telemundo Media’s acquisition of the exclusive Spanish-language U.S. media rights to FIFA World Cup Soccer across all platforms (except radio) from 2015 through 2022, the network announced that it has secured the exclusive Spanish-language and all media rights (except for CONCACAF Marketing & TV’s co-exclusive institutional website rights on www.CONCACAF.com and radio) to the CONCACAF Olympic Qualifiers for London 2012.

Magazines and newspapers in the U.S. and Canada are becoming more confident in their strategic mobile plans as they diversify their offerings and discover new ways to derive revenue. DOWNLOAD Report Here.

Social media has become one of the most revealing and valuable channels of marketing insight on the planet. Finding the right consumers that match the attributes and values of your brand has never been easier with the ability to scrape and analyze social media data and personal postings and preferences. DOWNLOAD Report Here.

Telemundo Media announced that Rosy Marin has been named senior vice president, regional ad sales, Telemundo Media.