US mobile ad spending will grow 47% in 2012, reaching $1.8 billion, as marketers seek to capitalize on rising smart device and mobile web adoption. As on the desktop, search and display (banners, rich media and video) are emerging as the dominant mobile ad formats.
Media
Hoy Chicago wins José Martí Publishing Awards from NAHP.
Hoy Chicago is honored to win 5 of the 2011 José Martí Publishing Awards given by the National Association of Hispanic Publications (NAHP). The accomplishment, including the top award for a daily newspaper, was announced during the non-profit’s annual convention in Las Vegas last weekend.
A couple of minutes with Sports Leyend Andrés Cantor.
We caught up with Andrés Cantor the Chairman of Fútbol de Primera Radio after his announcement of his company’s Radio rights for the World Cup till 2012 for a Q&A session.
GolTV renews the Bundesliga.
GolTV renews the rights to air Germany’s premier soccer league, the Bundesliga, to viewers in the U.S. and Canada through 2015.
When Consumers Tweet complaints – Should Brands Respond?
For many social network users, Twitter is both a water cooler and a complaint department. Although most are there to engage with peers, many consumers are using Twitter to talk about their experiences with brands—and from time to time share their grievances. As more and more brands have joined Twitter, consumers’ expectation for interaction with brands has risen.
Getting to Know (and Like) the Social Mom
Nielsen’s recent Women of Tomorrow study highlighted not only the growing influence women have on purchasing decisions, but also provided insight into their behavior across social media. A key finding from this research illustrates that “social moms” (defined as females with at least one child who actively participate in social networking) are quite influential. DOWNLOAD Report Here.
Women Car-Buyers – more confidence and say Blogs influence decision to Buy.
BlogHer, Inc. announced the results of “Put Her in the Driver’s Seat”. The survey, designed to explore how women feel and where they turn for advice when shopping for cars, revealed a significant positive impact on female buyers who used blogs and social media — and a preference for blogs and official product information sources versus traditional media and social networks.
Mobile Ad Effectiveness helps drive Investment.
Will the novelty of mobile ads wear off, and with it, effectiveness?
Latino Social Media Blogger Trends – To pay or not to pay? La Pregunta …
As of late I’m hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues take on greater complexities in the Latino blogosphere. For the benefit of those of you who are more on the advertising side, I’ll provide an overview of the general debate around guaranteed content vs. earned content and how it plays out in the new social media context, and then I’ll share my views of how these issues take on a complex twist in the growing Latino social media sphere.
By Cristy Clavijo-Kish is CEO & Partner of Hispanicize
