According to final results from a new Ogilvy-ChatThreads study of restaurant consumers, individuals exposed to social content are significantly more likely to increase their spending and consumption than those who aren’t exposed. VIEW Report Here.
Media
Top Marketers look to invest Big in Social Media.
Companies are focusing a lot of effort on social media, and are investing resources and budgets in specific areas to improve this marketing tactic.
ESPN Deportes presents EL TUITERO for the 2011 Pan American Games in Guadalajara.
ESPN Deportes introduces “EL TUITERO,” the network’s dedicated “Twitter ambassador” for the XVI Pan American Games.
How Social Media impacts Brand Marketing.
Consumers are spending more time than ever using social media, as demonstrated in the Social Media Report recently published by Nielsen and NM Incite, a Nielsen/McKinsey company. Building on this report, research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect with their audience more directly.
Global Executives struggling to find Sweet Spot with Social Media.
Becoming social is an imperative for brands today, and while many are embracing the digital revolution, substantial improvements are yet to be made to build a brand with a distinctive social identity, according to a new global Weber Shandwick study in partnership with Forbes Insights.
Social Media and TV – Who’s Talking, When and What About?
Social media continues to influence how consumers interact with brands and share content every day. Increasingly, TV viewers leverage social media as a platform to talk about and engage with TV content.
Social Media presence More Important than Social Media Ads.
Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online.
