The share of adult cell phone owners who have downloaded an app to their phone nearly doubled in the past two years – rising from 22% in September 2009 to 38% in August 2011 – according to a new survey by the Pew Research Center’s Internet & American Life Project. DOWNLOAD Report Here.
Media
Campaigns to Capabilities: Social Media and Marketing 2011.
Booz & Company and Buddy Media released new research, “Campaigns to Capabilities: Social Media and Marketing 2011,” which reveals insights into how leading companies are transforming their marketing capabilities as social media plays an expanding role in advertising and branding efforts.
Mom Bloggers’ Voices and Votes influence State of the Union.
However, according to a new study from Scarborough Research, a consumer marketing research firm, their social and political influence reach far beyond the confines of the playground. DOWNLOAD Report Here.
Marketers seek to better measure Social Media Success.
Companies and marketers realize that amassing fans and followers is not the be-all, end-all of social media marketing. Yet the challenge remains how to measure success beyond counting these metrics.
Braga named VP of Programming of Azteca America.
Azteca America announced that Marlene Braga has been appointed to Vice President of Programming of Azteca America, where she will be responsible for day-to-day programming and also collaborate on long-term strategy with the SVP of Programming, Production and Marketing.
Mobile Advertising goes Mainstream.
US mobile ad spending will grow 47% in 2012, reaching $1.8 billion, as marketers seek to capitalize on rising smart device and mobile web adoption. As on the desktop, search and display (banners, rich media and video) are emerging as the dominant mobile ad formats.
Hoy Chicago wins José Martí Publishing Awards from NAHP.
Hoy Chicago is honored to win 5 of the 2011 José Martí Publishing Awards given by the National Association of Hispanic Publications (NAHP). The accomplishment, including the top award for a daily newspaper, was announced during the non-profit’s annual convention in Las Vegas last weekend.
A couple of minutes with Sports Leyend Andrés Cantor.
We caught up with Andrés Cantor the Chairman of Fútbol de Primera Radio after his announcement of his company’s Radio rights for the World Cup till 2012 for a Q&A session.
GolTV renews the Bundesliga.
GolTV renews the rights to air Germany’s premier soccer league, the Bundesliga, to viewers in the U.S. and Canada through 2015.
