Media

Freddy Rolón has been promoted to Vice President of ESPN Deportes Programming and Business Initiatives. In his new role, Rolón will lead the ESPN Deportes programming team while retaining responsibility for the ESPN Deportes Radio and the ESPN DeportesLA.com businesses. He will be based at ESPN’s worldwide headquarters in Bristol, Connecticut, and report to Lino Garcia, General Manager of ESPN Deportes.

For the past few years, retailers have been fine-tuning their mobile offerings in advance of the holiday season. Keeping up with consumer demand has meant providing pricing information, product specifications and customer reviews to mobile users—all leading reasons why last year’s holiday shoppers turned to mobile, according to a survey conducted by ForeSee Results at the end of 2010. Only 17% intended to make a purchase.

comScore, Inc. released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform consumption has created a vastly different landscape as consumers utilize a growing number of devices to consume digital content. The report also analyzes the impact these shifting consumption habits have on online visitation and engagement across the Internet. DOWNLOAD Report Here.

The Adam R Jacobson Editorial Services & Research Consultancy, in partnership with HispanicAd.com, released October 11 the first Special Report to Hispanic marketing and advertising professionals that zeroes in on the two biggest topics agency heads and key C-Suite executives are talking about: Sports and Social Media. DOWNLOAD Report HERE.

Companies are often on the hunt for more “likes” for their Facebook pages, hoping to get more brand advocates and social media fans. However only 42% of US Facebook users think marketers should interpret a “like” in that way.

People aren’t just consuming content on social networks, they’re actively sharing it. As television becomes more digital – in the form of sharable video clips or articles about a show’s premiere, for example – social media will continue to play an increasingly important role in how consumers discover and engage with various forms of content, including TV.

The new business opportunity resulting from the increased adoption of mobile devices DOWNLOAD Report Here.

Worldwide social network ad revenues will reach $5.54 billion this year, eMarketer estimates, with just under half that amount, $2.74 billion, coming from the US market.

Accordng to Radio Inc, in an SEC 8K filing for Spanish Broadcasting System (SBS) on September 28, 2011, Marko Radlovic resigned as the Chief Revenue Officer of the radio segment division of Spanish Broadcasting System and General Manager and Senior Vice President of the Los Angeles radio market.” There was nothing in the filing about a replacement for Radlovic. He was hired in 2005.

By the end of this year, eMarketer estimates, 38% of US mobile users will have a smartphone and 41% will use the mobile internet at least once each month. These developments mean an increase in the opportunity for mobile advertising—and an increase in spending.

Encouraging the advertising industry to take full advantage of the opportunities that mobile presents today and in the years ahead, the Interactive Advertising Bureau (IAB) has released the “State of Mobile Measurement,” a new study that examines the factors that have hindered the broad acceptance of unified research standards and recommends that the interactive marketing ecosystem immediately starts down the road to consensus.

Verizon launched two bilingual social media properties, each of them in English and Spanish, on Facebook and Twitter.

Alcohol industry watchdog Alcohol Justice (formerly Marin Institute) took direct aim at Diageo and Facebook’s egregious new youth-oriented alcohol marketing partnership, the first of its kind in social networking history.

Fueled by increasing consumer adoption of mobile devices, the role of the mobile channel in connecting businesses with customers had been growing rapidly. In an age when consumers are barraged by messages from every direction, Best-in-Class mobile marketing practices provide businesses with the opportunity to break through the noise, reach consumers with precision-targeted marketing messages, and engage in direct dialog across multiple channels or touch points.DOWNLOAD Report Here.