The rapid ascent of free-to-play games across social venues and mobile platforms has reshaped the landscape for in-game advertising. Marketers considering attaching brands to gaming content have a richer array of choices today than ever before.
Media
Social Media comes up Short for Agency Prospecting.
eMarketer expects US online ad spending to reach $31.3 billion this year, growth one imagines would position ad agencies for gains in new clients and business expansion overall.
Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37%.
comScore, Inc. released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year.
IAB Mobile releases Official Protocol for Creating In-App Ads.
The IAB Mobile Marketing Center of Excellence released the final version of “Mobile Rich Media Ad Interface Definitions,” or MRAID. This initiative defines a common API (Application Programming Interface) for mobile rich media advertisements, establishing a framework of principles and guidelines to help the mobile marketplace reach new levels of consistency, efficiency and effectiveness. DOWNLOAD Guidelines Here.
Facebook Fans “Like” Social Media Study of Top 100 Advertisers.
Coke is it! Especially on Facebook says Covario, Inc. in a just released white paper reporting on how leading global advertisers are faring with their fans on the world’s largest social media platform. DOWNLOAD Report Here.
Moms continue flocking to Facebook.
Have you Facebook-friended your mom yet? Even if you haven’t, you probably have more than a few connections on the social network with little ones of their own, using the site as a way to communicate, stay in touch with families and exchange information about parenting, among other things.
Social Media has Outsized Impact on Sales & Brand Perception.
According to final results from a new Ogilvy-ChatThreads study of restaurant consumers, individuals exposed to social content are significantly more likely to increase their spending and consumption than those who aren’t exposed. VIEW Report Here.
Top Marketers look to invest Big in Social Media.
Companies are focusing a lot of effort on social media, and are investing resources and budgets in specific areas to improve this marketing tactic.
ESPN Deportes presents EL TUITERO for the 2011 Pan American Games in Guadalajara.
ESPN Deportes introduces “EL TUITERO,” the network’s dedicated “Twitter ambassador” for the XVI Pan American Games.
How Social Media impacts Brand Marketing.
Consumers are spending more time than ever using social media, as demonstrated in the Social Media Report recently published by Nielsen and NM Incite, a Nielsen/McKinsey company. Building on this report, research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect with their audience more directly.
Global Executives struggling to find Sweet Spot with Social Media.
Becoming social is an imperative for brands today, and while many are embracing the digital revolution, substantial improvements are yet to be made to build a brand with a distinctive social identity, according to a new global Weber Shandwick study in partnership with Forbes Insights.
