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Media
Negative Buzz gains traction among Web Users.
A lack of control over messages associated with the brand often comes with the territory for digital marketers, who must deal with the possibility that negative word-of-mouth can spread virally online. But positive word-of-mouth can also replicate itself across social networks and other sites, winning new customers and keeping loyal ones.
Jenni on Estrella TV.
Liberman Broadcasting, Inc. (LBI) announced that its national television network, Estrella TV, has added the much-anticipated new talk show, “Jenni,” to its fall programming lineup premiering on Wednesday, October 19th.
Entravision Communications Corporation launches ‘Contacto Directo con Jenni Rivera’.
Entravision Communications Corporation announced the launch of “Contacto Directo con Jenni Rivera,” a radio program starring Mexican-American regional music star Jenni Rivera that will begin airing in October on 13 of Entravision’s radio properties across the U.S. The radio talk show was developed for the growing audience of Latina women across the U.S. and will cover a range of topics, including entertainment, relationships, fashion and pop-culture. “Contacto Directo con Jenni Rivera” is available for Spanish-language syndication on radio stations throughout the U.S. and will be sold on a network basis exclusively by LER.
Number of Ethnic TV HHs grows: Asian TV HHs up Nearly 10%.
The number of Asian TV households in the U.S. for the 2011-2012 TV season will grow 9.6 percent (over 400,000 homes) compared to last year, according to Nielsen. Hispanic or Latino TV households will increase 4.6 percent (over 600,000). The TV Universe Estimate for the 2011-2012 season marks the first integration of the 2010 Census counts and adjusted TV penetrations, introducing a number of shifts nationally and within local markets.
NBA postpones 2011-2012 training camps & cancels 43 preseason games.
The NBA announced today that player training camps for the 2011-12 season have been postponed indefinitely because a new collective bargaining agreement has not been reached with the National Basketball Players Association. Training camps were scheduled to open on October 3.
