Media

In the face of a rapidly changing in-car landscape, broadcast radio dominates the choices for information and entertainment in the car, according to the new national survey from Arbitron Inc., Edison Research, and Scarborough Research titled The Road Ahead: Media and Entertainment in the Car.

Marketers are working to measure social media investments in different ways, in the hopes that budgets will rise in this still-growing space.

Shifts in technology adoption and consumer behavior have reshaped the digital sports content ecosystem. Leagues that had avoided streaming their content are beginning to launch online and mobile subscription offerings and ad-supported streams. And many are finding that fears of cannibalization of traditional viewing are unfounded.

Univision Communications Inc. and the National Football League (NFL) announced an expanded partnership, offering Hispanic fans in the U.S. a comprehensive NFL experience through multiple platforms.

Arbitron has released their 2011 Arbitron Market Ranking and have offered a comparison with 2010. DOWNLOAD CHART HERE.

The telecom industry is one of the biggest spenders on online advertising. Between 2010 and 2011, telecom ad spending climbed by 7% to $3.62 billion and eMarketer estimates the industry will spend close to $4.6 billion on online ads by 2015. New research suggests the industry has unlocked some key findings in order to achieve high user engagement with its display ads.

Social media not only connects consumers with each other, but also with just about every place they go and everything they watch and buy. Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior. View presentation here.