Snack Factory’s 6-year-old Pretzel Crisps brand had only a tiny presence on Facebook with just 800 “likes” when Jason Harty, director of field and interactive marketing, came aboard in June 2010. While that number increased to 1,800 nine months later, Harty wanted to experiment with a variety of strategies, including social sampling on Twitter, to help lure new customers to the brand.
Media
Cancela new President & GM at Telemundo / KVEA-TV in LA.
Jose Cancela principal of strategic insights company Hispanic USA and industry veteran will be named the new President & General Manager of Telumundo‚s KVEA-TV in Los Angeles.
Americans and their Cell Phones
Mobile phones have become a near-ubiquitous tool for information seeking and communicating–83% of American adults own some kind of cell phone–and these devices have an impact on many aspects of their owners’ daily lives. DOWNLOAD Report Here.
The Mobile Consumer: Hispanics, Movies & Mobile.
As Hollywood looks to drive waning movie ticket sales, their focus should be on the growing Hispanic population and their use of mobile devices throughout the movie-planning process. DOWNLOAD Report Here.
14M Americans scanned QR or Bar Codes on their Mobile Phones.
comScore, Inc. released results of a study on mobile QR and bar code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is readable by smartphones. The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR or bar code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store.
Low Consumer Awareness and other challenges inhibit Mobile Coupon growth.
Gary Lombardo manages mobile, multichannel and social commerce product marketing for Demandware, an on-demand ecommerce platform. Demandware’s platform enables retailers and brands such as Barneys New York, Kiehl’s, Lifetime Brands, Marks & Spencer, Michaels Stores and Procter & Gamble to deliver customized, multichannel shopping experiences to consumers. Lombardo spoke with eMarketer Writer/Analyst Tobi Elkin about the obstacles and opportunities presented by mobile couponing. By Gary Lombardo / Multichannel & Mobile Product Marketing Lead.
Social Media Advertisers still rely on Search for Budgets.
As social media becomes an integral part of companies’ marketing programs, the debate continues about where the staff and resources will come from to handle these initiatives.
GolTV to broadcast the 2011 Spanish Supercup Two Legged Match-up.
GolTV will kickoff coverage of the Spanish Supercup on Sunday August 14, 2011 live from the Santiago Bernabeu as Real Madrid meets Barcelona at 4:00 p.m. ET.
Univision expands Univision Deportes team.
Univision Communications Inc. announced the appointment of two new executives Victoria Vitarelli as vice president of Marketing, Univision Deportes, and Sharon van Zwieten as senior executive producer of News, Univision Deportes. Both will report to Alexander “Sandy” Brown, president of Sports, Univision Communications Inc.
