Media

The Los AngelesTimes recently released guidelines for the use of Latino vs. Hispanic stating that the term Latino was the preferred term. By Monica Talan – Univision Insights Blog

Acculturation has always played a central role in Hispanic marketing. In the early days, it helped marketers understand the basics of how Latinos were different from mainstream consumers. This led to the development of targeted initiatives that made great strides at penetrating this growing market. Today, acculturation continues to be the ‘segmentation of choice’ for most advertisers, and is helping them understand the diversity within the segment, especially as it relates to the use of the Spanish language and media. By David Burgos / Miller-Brown

The number of Facebook users in the US will increase 13.4% this year, eMarketer estimates, after 38.6% growth in 2010 and a whopping 90.3% rise the year before. The rate of adult Twitter user adoption has similarly begun to plateau, dropping from 293.1% growth in 2009 to 26.3% this year and still slowing. In many developing countries, these and other networks are seeing their audience growth taper off as most new users come from other countries such as the BRIC nations and Indonesia.

Play, work, learning and consumption have converged in the spaces and practices of new social and mobile technologies. Millennials, Gen-Xs and Boomers—seemingly everyone has a Facebook presence. The more adventurous (or geeky) have also taken up Twitter, YouTube, Foursquare or Screener, with over 500 million active users on Facebook1 engaged in gathering an unimaginable number of friends. Smartphones and tablets are nearly ubiquitous. Friends, information, contacts, products and opportunities are but a few keystrokes away. Smart mobile technologies, now pervasive, are quite visible actors in all facets of social life, bringing new practices and experiences to consumers’ shopping, cooking and dining activities. If social media and smart technologies are seemly everywhere, why do companies and marketers so often miss the mark in building successful consumer relationships via these widely adopted tools and practices? DOWNLOAD Report Here.

There is more than one way to monitor and measure social media outreach and online campaigns, and companies must find the right setup for them. Looking at how marketers are using monitoring tools and what benefits come from certain options can give companies insight into what works.

Univision Communications Inc. named Mark Dante executive vice president, Station Group Sales for the Univision Television Group. Based in New York, Dante will assume his new responsibilities on September 6.

Snack Factory’s 6-year-old Pretzel Crisps brand had only a tiny presence on Facebook with just 800 “likes” when Jason Harty, director of field and interactive marketing, came aboard in June 2010. While that number increased to 1,800 nine months later, Harty wanted to experiment with a variety of strategies, including social sampling on Twitter, to help lure new customers to the brand.

Jose Cancela principal of strategic insights company Hispanic USA and industry veteran will be named the new President & General Manager of Telumundo‚s KVEA-TV in Los Angeles.

Mobile phones have become a near-ubiquitous tool for information seeking and communicating–83% of American adults own some kind of cell phone–and these devices have an impact on many aspects of their owners’ daily lives. DOWNLOAD Report Here.

As Hollywood looks to drive waning movie ticket sales, their focus should be on the growing Hispanic population and their use of mobile devices throughout the movie-planning process. DOWNLOAD Report Here.