Media

Social media is just one of many avenues to take in your journey to reach customers and improve ROI. Whether you select that route or another, such as advertising or public relations, pack a catered measurement approach specific to your selected path. If they work hand in hand, you’ll have a suitcase full of strong, relevant results. DOWNLOAD Report Here.

Few would deny that Social Media is the most talked about maketing opportunity in recent history, yet its value remains debated amongst marketers. Does it influence purchase behavior? How should ROI be measured? What metrics actually matter? What is Social Media INtelligence Questions the digital marketing industry is trying to answer, including the many companies that provide Social Media Monitoring services. DOWNLOAD Report Here.

Performics released a report that detailed findings from “S-Net, The Impact of Social Media,” a social network study from ROI Research Inc. sponsored by Performics. The study found 52 percent of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Additionally, 31 percent of overall respondents purchase more from companies/brands that they like/follow than from brands/companies they do not.

Retailers are using social media sites in a variety of ways, but many are still working to determine how this outreach affects their bottom line

At GolTV, Vice President of Marketing Deborah Montiel, known as Didi to her beloved colleagues, is the only woman executive in an all-male locker room.

Sears Holdings is announcing the launch of its Latino social media channels. With the launch of Facebook.com/SearsLatino as well as its Twitter handle @SearsLatino, Sears is showcasing its commitment to better engage with customers culturally and strengthen relationships within the Latino community.

Spanish Broadcasting System, Inc. owner of MegaTV, announced the acquisition of KTBU-TV (Digital 42 / Virtual Channel 55) and other television assets serving the Houston, Texas market from U.S. Farm & Ranch Supply Company, Inc. for an aggregate purchase price of approximately $16 million.

We set out to learn more about the state of social advertising and its opportunities by conducting an industry survey of 230 brand managers, executives, and marketing professionals. DOWNLOAD Report Here.

The wealthiest American consumers, those in homes with at least $100,000 annual incomes, have long been difficult for marketers to reach through traditional media like TV and radio, but “Affluent Consumers in a Digital World,” a study from the Interactive Advertising Bureau (IAB) finds these higher-income Americans embracing digital media—and its ads.

Nearly 61% of all U.S. adults have viewed advertising on video screens in public venues in the last 30 days, and more than 64% of them have expressed interest in this form of marketing communication, according to the latest data from GfK MRI.