Media

comScore, Inc. released results of a study on mobile QR and bar code scanning based on data from its comScore MobiLens service. A QR (“Quick Response”) code is a specific matrix bar code (or two-dimensional code) that is readable by smartphones. The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR or bar code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store.

Gary Lombardo manages mobile, multichannel and social commerce product marketing for Demandware, an on-demand ecommerce platform. Demandware’s platform enables retailers and brands such as Barneys New York, Kiehl’s, Lifetime Brands, Marks & Spencer, Michaels Stores and Procter & Gamble to deliver customized, multichannel shopping experiences to consumers. Lombardo spoke with eMarketer Writer/Analyst Tobi Elkin about the obstacles and opportunities presented by mobile couponing. By Gary Lombardo / Multichannel & Mobile Product Marketing Lead.

As social media becomes an integral part of companies’ marketing programs, the debate continues about where the staff and resources will come from to handle these initiatives.

GolTV will kickoff coverage of the Spanish Supercup on Sunday August 14, 2011 live from the Santiago Bernabeu as Real Madrid meets Barcelona at 4:00 p.m. ET.

Univision Communications Inc. announced the appointment of two new executives Victoria Vitarelli as vice president of Marketing, Univision Deportes, and Sharon van Zwieten as senior executive producer of News, Univision Deportes. Both will report to Alexander “Sandy” Brown, president of Sports, Univision Communications Inc.

You will not see the Esta Noche Tu Night Show or the likes of Cuban show host Alexis Valdés, but instead you will get the news form the Arab world on the controversial Qatar-based Al Jazeera TV Network.

eMarketer estimates that more than 91 million US consumers will use the internet through a mobile device at least monthly by the end of this year, up from 77.8 million in 2010. While US consumers as a whole may be increasing their mobile internet activities, the devices with which they prefer to do so tend to vary by generation.

Recent Hispanic front-door marketing campaigns have been deployed by PowerDirect for clients including Clorox, Hillshire Farms and Fingerhut. Front-door marketing represents an uncluttered, highly-visible avenue for message placement – and provides a vast and largely untapped channel for Fortune 500 brands to deliver personalized, special treatment to their target audiences.

Lessons on customer service from the best and worst retailers in Facebook. DOWNLOAD Report Here.

Social media and digital marketing have allowed marketers to listen to more of what customers are saying about their brands and those of their competitors. As a result, listening and engaging online with consumers are now parts of many marketers’ online strategies, and there are many ways to measure these initiatives to track success.

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Technology is helping define a new reality in television. Digital technologies are empowering consumers with the greatest choice of content, in the highest quality, delivered when and where it is most convenient: welcome to the consumer age of television. This means that advertisers have to embrace new methods of reaching consumers with their message. DOWNLOAD Report Here.