MegaTV, part of Spanish Broadcasting System, Inc. and ESPN Deportes announced a strategic alliance that will complement their shared commitment to connect and serve the U.S. Hispanic audience across multiple platforms. The alliance between the networks will be highlighted with the launch of four hours of original programming under the new sports block, “Clasicos de ESPN Deportes,” exclusively on MegaTV.
Media
Generational Differences in Mobile Device Usage.
Affinity’s American Magazine Study reports that there are distinct generational skews in the profiles of eReader, tablet PC and smartphone owners. These findings are important for companies marketing mobile devices to Millennials, Gen-Xers and Baby Boomers, as well as those creating content and advertising targeted at these unique generational segments.
Double-Digit Growth of Local Search in Online Portals and Internet Yellow Pages.
As online search activity continues to grow in usage and intensity, new data show local searches now account for 13 percent of all core search activity on top web search portals as of January 2011. Internet Yellow Pages (IYP) and local search sites also exhibited strong growth with 5.6 billion local searches in 2010, a 15 percent increase over 2009.
NNN Hispanic Network launches.
Jason E. Klein, President and CEO of Newspaper National Network LP (NNN) announced the launch of the NNN Hispanic Network, a national network of U.S. Hispanic Newspapers.
Maria Celeste joins GLR Networks
GLR Networks announces Maria Celeste Arrarás as the newest addition to its talent line-up.
Rising Importance of Social Media to Customer Care.
Capgemini announced the results of its third annual Executive Outsourcing Survey, which explores the perceptions and use of social media within customer care operations defined as all aspects of customer interaction management within the enterprise.
Media Planners embrace Digital Out-of-Home.
eMarketer forecasts a fairly rosy outlook for outdoor advertising spending in the US, which is predicted to rise from $6.1 billion in 2010 to $6.4 billion this year and $7.6 billion by 2015. Growth in this area is supported by the continued relevance of outdoor to the daily lives of consumers as well as the growing share of spending devoted to newer forms of outdoor ads that are themselves digital media.
Major Opportunity in Social Media and Participation TV Services.
Mobile and digital technology business Mobile Interactive Group (MIG) released a major research white paper on the trends and opportunities in participation TV (P-TV) services in particular social channels across global markets. DOWNLOAD Report HERE.
