To rally the marketing and media industry in a creative movement across smartphones, tablets and other connected devices, the Interactive Advertising Bureau (IAB) launched a formal call-for-entries to its new Rising Stars Mobile contest.
Media
Advertisers work to Integrate Mobile into Cross-Platform Campaigns.
Mobile advertising is on the upswing, with eMarketer estimating US advertisers will spend just over $1.1 billion on the medium this year, rising to $1.5 billion in 2012. But for many marketers, mobile is still in the relatively early stages, with sporadic or disconnected efforts not tied to an overall marketing campaign.
Consumers embrace Social Media for Brand Feedback.
Many social network users are using channels such as Twitter and Facebook to discuss shopping decisions and experiences with their peers. Although often this means they are using social networks as another channel to hunt down the best deals, consumers are also turning to those sites to provide feedback about their experiences with brands.
Mobile Ads Outperform Standard Banners.
As more marketers from across industries begin to embrace mobile advertising, more attempts at measuring their efforts will not be far behind. Benchmarking efforts by digital advertising solutions provider MediaMind (formerly Eyeblaster) indicate that campaigns for different verticals should have different expectations—and that mobile banners see more clicks than standard banners on the PC-based internet.
Will SMART Radio Operators ditch Spanish-Language formats to better serve Hispanics?
Last week I was having a discussion with a friend of mine about the radio station he’d love to have on the air in Miami. By Adam R Jacobson. To read more CLICK above on El Blog
Martinez joins Vme Sales Team.
Vme announced the expansion of its sales team by adding Ariel Martinez to its team to lead integrated marketing and digital sales.
Smartphone Adoption and Usage.
In its first standalone measure of smartphone ownership, the Pew Internet Project finds that one third of American adults – 35% – own smartphones. The Project’s May survey found that 83% of US adults have a cell phone of some kind, and that 42% of them own a smartphone. That translates into 35% of all adults. DOWNLOAD Report Here.
Mobile Social Media Usage affects Shopping Habits.
As more consumers access social media via mobile devices, it changes the way they research and shop for products and services offline.
Social Commerce.
Social networks are well-established, as is e-commerce, but it’s only now that we’re seeing the meshing of the two and a great deal of hype around the possibilities. Our July trend report charts how retailers and other brands are using the social graph to engage consumers wherever they may be—creating more personal, accessible experiences—and to amplify word-of-mouth.DOWNLOAD Report Here
